North American Sales Director

Goodwin Recruiting; Nashville (TN); On-site; USD 150,000 - 230,000; Full time

Job summary

Goodwin Recruiting is seeking an experienced North American Sales Director to lead and expand a manufacturing business's sales organization in North America. You will shape strategy, build and coach a high-performing team, and drive sustainable revenue growth across distributors, resellers, OEMs, and enterprise clients.

The role requires hands-on leadership, excellence in value-based selling, and strong collaboration with executive leadership to align sales with strategic goals.

Qualifications

• 7–10+ years of B2B sales leadership experience in manufacturing or industrial products.
• Proven ability to develop and execute strategic sales plans aligned with growth objectives.
• Experience coaching and developing sales professionals, handling strong personalities.
• Strong background in enterprise and value-based selling with complex relationships.
• Familiarity with distributor, reseller, OEM, or channel-based sales models.
• Hands-on leadership with active personal involvement in sales activities.
• Ability to analyze KPIs, forecasting, pipeline, revenue potential, profitability.
• Excellent communication, relationship-building, and executive-level presentation skills.
• Comfortable in a growing, entrepreneurial environment without extensive corporate infra.

Responsibilities

• Develop and implement a comprehensive North American sales strategy.
• Lead, mentor, and build the sales team’s capabilities and accountability frameworks.
• Establish and monitor KPIs, forecasting processes, and performance expectations.
• Drive new business development and expand relationships across distributors, resellers, OEMs, and enterprise clients.
• Participate in strategic customer meetings, prospecting, and closing key sales opportunities.
• Collaborate with executive leadership to ensure plans align with business capacity.
• Coach the team on account strategy, value selling, negotiation, and customer preparation.
• Evaluate opportunities thoroughly by analyzing acquisition costs, revenue potential, and operational readiness.

Skills

B2B sales leadership

Strategic sales planning

Coaching & development

Enterprise selling

Channel sales

Hands-on leadership

KPIs & forecasting

Executive communication

Relationship building

Growth mindset

Job description

North American Sales Director

We are seeking an experienced, hands-on sales leader to guide and expand a growing North American sales organization for an established manufacturing business. This role offers the chance to shape the future direction of a respected manufacturer while building a high-performing sales team and driving sustainable growth.

North American Sales Director Benefits & Compensation

• Competitive base salary with profit sharing and team-performance commission structure
• Opportunity for long-term growth responsibility in a developing sales organization
• Direct collaboration with executive leadership and influence on strategic decisions

North American Sales Director Requirements & Qualifications

• 7–10+ years of B2B sales leadership experience, preferably in manufacturing or industrial products
• Proven success developing and executing strategic sales plans aligned with growth objectives
• Experience managing, coaching, and developing sales professionals, including handling strong personalities
• Strong background in enterprise and value-based selling with complex customer relationships
• Familiarity with distributor, reseller, OEM, or channel-based sales models
• Hands-on leadership approach with active personal involvement in sales activities
• Ability to analyze KPIs, forecasting, pipeline management, revenue potential, and profitability
• Excellent communication, relationship-building, and executive-level presentation skills
• Comfortable operating in a growing, entrepreneurial environment without extensive corporate infrastructure

North American Sales Director Preferred Background & Skills

• Experience selling manufactured physical products rather than services or technology
• Demonstrated ability to develop new business and identify new market opportunities
• Strong coaching and performance management capabilities
• Experience with sales strategy development, accountability measures, and succession planning

North American Sales Director Day-to-Day Responsibilities

• Develop and implement a comprehensive North American sales strategy in line with company goals
• Lead, mentor, and build the sales team’s capabilities and accountability frameworks
• Establish and monitor KPIs, forecasting processes, and performance expectations
• Drive new business development and expand existing customer relationships across distributors, resellers, OEMs, and enterprise clients
• Participate directly in strategic customer meetings, prospecting, and closing key sales opportunities
• Collaborate with executive leadership and operations to ensure sales plans align with business capacity
• Coach the team on account strategy, value selling, negotiation, and customer preparation
• Evaluate opportunities thoroughly by analyzing acquisition costs, revenue potential, and operational readiness

This is a legacy-building role for a strategic and hands-on sales leader eager to make a meaningful impact in a growing manufacturing environment. If you bring a combination of vision, execution, and coaching expertise, this is an excellent opportunity to lead a vital commercial function within an established company poised for continued expansion.

JOB ID: 183543#post

Michael Lanzetta