North America Strategic Marketing Leader

Ashland Inc.; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Ashland Specialty Ingredients, GP seeks a Strategic Regional Marketing Manager to drive North American marketing plans and growth. You will partner with R&D, product management, and sales leadership to shape market insights and go-to-market strategies for new products.

This role requires travel up to 30% and a proven ability to influence across functions in life sciences or related B2B sectors. The Head of Strategic Accounts and Market Development will oversee this high-visibility role.

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, Chemistry, Chemical Engineering, or a related field.
• 3–5 years of progressive experience in strategic marketing, product management, market development, or commercial strategy.
• Experience within life sciences, specialty chemicals, pharmaceutical ingredients, nutraceuticals, personal care ingredients, or related B2B industries.
• Strong experience conducting market analysis and developing growth strategies.
• Excellent analytical, communication, presentation, and project management skills.
• Ability to travel up to 30%.
• Demonstrate responsible and ethical behavior at all times.
• The ability to help the company drive greater value through understanding the business, making complex decisions and creating the new and different.

Responsibilities

• Develop and execute North American strategic marketing plans aligned with regional and global business objectives.
• Develop market segmentation strategies and value propositions for target customer groups.
• Identify market trends, customer needs, competitive threats, and emerging opportunities to drive sustainable growth.
• Monitor industry trends, regulatory developments, customer dynamics, and competitive activity.
• Conduct market research and voice-of-customer initiatives to identify unmet customer needs and emerging market opportunities.
• Partner with R&D, innovation, and product management teams to support new product development and commercialization.
• Lead go-to-market planning for new product launches and strategic growth platforms.
• Collaborate closely with sales leadership and account teams to ensure alignment between strategic marketing initiatives and commercial execution.
• Generate market-facing tools, customer insights, and growth strategies that enable sales effectiveness.
• Support strategic customer engagement and executive-level business reviews.
• Actively contribute to the organizational goals by taking initiative, executing on goals and focusing on performance and safety
• Improve the organization capacity and capabilities through building collaborative relationships, optimizing diverse talent and utilizing positive communications and influence with others

Skills

Strategic marketing

Market development

Cross-functional collaboration

Analytical skills

Presentation skills

Education

Bachelor's degree in Marketing, Business, Life Sciences, Chemistry, Chemical Engineering, or related field

Job description

Ashland Specialty Ingredients, GP seeks a Strategic Regional Marketing Manager to drive North American marketing plans and growth. You will partner with R&D, product management, and sales leadership to shape market insights and go-to-market strategies for new products.

This role requires travel up to 30% and a proven ability to influence across functions in life sciences or related B2B sectors. The Head of Strategic Accounts and Market Development will oversee this high-visibility role.