NA Strategic Market Growth Lead

Ashland Specialty Ingredients, GP; United States; Remote; USD 110,000 - 140,000; Full time

Job summary

Ashland Specialty Ingredients, GP seeks a Strategic Regional Marketing Manager for North America. You will lead the development and execution of regional marketing plans aligned with global objectives and shape value propositions for target customer groups.

This role requires 3–5 years of strategic marketing experience in life sciences or related B2B sectors, plus strong analytical and communication skills and travel up to 30%.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, Chemistry, Chemical Engineering, or a related field.
• 3-5 years of progressive experience in strategic marketing, product management, market development, or commercial strategy.
• Experience within life sciences, specialty chemicals, pharmaceutical ingredients, nutraceuticals, personal care ingredients, or related B2B industries.
• Strong experience conducting market analysis and developing growth strategies.
• Demonstrated success leading cross-functional initiatives and influencing stakeholders.

Responsibilities

• Develop and execute North American strategic marketing plans aligned with regional and global business objectives.
• Develop market segmentation strategies and value propositions for target customer groups.
• Identify market trends, customer needs, competitive threats, and emerging opportunities to drive sustainable growth.
• Monitor industry trends, regulatory developments, customer dynamics, and competitive activity.
• Conduct market research and voice-of-customer initiatives to identify unmet customer needs and emerging market opportunities.
• Partner with R&D, innovation, and product management teams to support new product development and commercialization.
• Lead go-to-market planning for new product launches and strategic growth platforms.
• Collaborate closely with sales leadership and account teams to ensure alignment between strategic marketing initiatives and commercial execution.
• Generate market-facing tools, customer insights, and growth strategies that enable sales effectiveness.
• Support strategic customer engagement and executive-level business reviews.

Skills

Market analysis

Cross-functional leadership

Strategic marketing

Communication

Travel up to 30%

Education

Bachelor's degree in Marketing, Business, Life Sciences, Chemistry, Chemical Engineering, or a related field

Job description

Ashland Specialty Ingredients, GP seeks a Strategic Regional Marketing Manager for North America. You will lead the development and execution of regional marketing plans aligned with global objectives and shape value propositions for target customer groups.

This role requires 3–5 years of strategic marketing experience in life sciences or related B2B sectors, plus strong analytical and communication skills and travel up to 30%.