North America Luxury PR & Influence Lead

Bang & Olufsen; New York (NY); On-site; USD 115,000 - 125,000; Full time

Job summary

Bang & Olufsen in New York City seeks a PR & Influence Manager for North America to lead earned media, influence, and communications strategy across the US and Canada. You will work with global teams to elevate brand visibility and strengthen the luxury narrative in key cultural moments.

You will manage relationships with journalists, editors and tastemakers, shape compelling storytelling, and drive measurable outcomes aligned with business objectives.

Qualifications

• 7+ years of experience in PR, communications, ideally within luxury, fashion, design, lifestyle, or hospitality.
• Degree in Public Relations, Communications, Marketing, or related field preferred.
• Strong existing North America media network with journalists, editors, and influencers.
• Understanding of luxury brands and luxury consumers.
• Strategic mindset with hands-on execution and ROI focus.
• Excellent writing, speaking, and presentation skills.
• Agility in fast-moving environment with evolving priorities.
• Entrepreneurial mindset.

Responsibilities

• Lead North America PR, influence and communications strategy, driving earned media, share of voice and brand reputation.
• Build and activate relationships with journalists, media, tastemakers, and influential voices across luxury, music, design, lifestyle, technology, architecture and art.
• Develop storytelling around brand, products, partnerships and brand moments.
• Own local influence and cultural strategy, identify creators, partnerships and moments to strengthen visibility.
• Manage external PR agency and seeding program with clear priorities, targets and reporting.
• Own North America communications calendar across earned, influence and organic social channels.
• Partner with Marketing and global teams to shape organic social and community approaches.
• Support corporate and executive communications in North America including leadership messaging and interviews.
• Collaborate with Retail and Sales to integrate communications into openings, launches and events.
• Lead measurement and reporting with KPI-driven insights and recommendations.
• Manage communications budget with discipline, prioritizing high-impact opportunities.
• Monitor reputational risks and coordinate responses with leadership.

Skills

PR & Communications

Media relations

Strategic thinking

Relationship building

Narrative storytelling

Education

Bachelor's in PR/Communications/Marketing

Job description

Bang & Olufsen in New York City seeks a PR & Influence Manager for North America to lead earned media, influence, and communications strategy across the US and Canada. You will work with global teams to elevate brand visibility and strengthen the luxury narrative in key cultural moments.

You will manage relationships with journalists, editors and tastemakers, shape compelling storytelling, and drive measurable outcomes aligned with business objectives.