VP, Marketing & Communications

Brobston Group; New York (NY); On-site; USD 250,000 - 400,000; Full time

Job summary

Brobston Group seeks a VP, Marketing & Communications to lead 360-degree omnichannel marketing for North America, driving brand positioning, consumer awareness, client experience, and revenue growth. This executive role partners across the business and with global headquarters to align strategy and execution.

The role requires deep luxury market understanding, budgets mastery, and a track record of transforming marketing programs while traveling as needed.

Qualifications

• 12–15 years in marketing/communications leadership.
• 7+ years leading cross-functional teams.
• Experience in luxury, premium retail, or hospitality.
• Proven track record in budgets, ROI, and transformation.
• Strong executive communication and negotiation skills.

Responsibilities

• Set marketing strategy and regional ROI with P&L accountability.
• Lead integrated brand, media, and communications for North America.
• Build partnerships with entertainment, sports, and cultural sectors.
• Define B2C event strategy and North America CRM journeys.
• Represent marketing on NA Executive Committee and develop the team.

Skills

Executive leadership

Cross-functional teams

Brand strategy

ROI / P&L awareness

Marketing technology

English fluency

Travel readiness

Tools

Marketing analytics tools

Job description

Summary

The VP, Marketing & Communications leads 360-degree omnichannel marketing and communications for North America. This executive role drives brand positioning, consumer awareness, client experience, and revenue growth while partnering across the business and with global headquarters.

Responsibilities

• Set marketing strategy and manage the A&P budget with accountability for regional ROI and P&L impact.
• Lead integrated brand, media, and communications strategies, adapting global brand direction for the North American market.
• Build partnerships across entertainment, sports, and cultural industries and oversee local brand reputation.
• Set the B2C event strategy and lead North America CRM and personalized client journeys.
• Represent marketing on the North America Executive Committee and build and develop a high-performing team.

Requirements

• 12-15 years of progressive marketing or communications experience, including at least 7 years leading cross-functional teams.
• Experience in luxury, premium retail, or hospitality and a deep understanding of luxury clients and the North American market.
• Demonstrated success managing strategic budgets, measuring ROI, and driving transformation.
• Strong executive communication, presentation, negotiation, analytical, and partnership-building skills.
• Proficiency with marketing technologies and analytics tools; fluent English and willingness to travel.