North America Lifestyle Consumer Marketing Co-op

New Balance; Boston (MA); Hybrid; USD 34,000 - 43,000; Part time

Benefits offered by this job

Medical, dental, vision coverage

Life insurance

401K

Lifestyle reimbursement

Vacation and holidays

Parental leave

Work from Anywhere (WFA)

Hybrid work model

Job summary

New Balance’s North America Lifestyle Consumer Marketing Co-op supports the marketing team by coordinating assets for campaigns, analyzing performance, and identifying tactics for seasonal strategies.

You will assist with asset distribution, product seeding, events, and collaboration with media partners to drive successful outcomes.

Qualifications

• Undergraduate coursework including Marketing, Consumer Behavior, or similar studies.
• Passion for Athletic Footwear and Apparel industry.
• Collaborative work style and willingness to work in a team environment.
• Curiosity for what drives consumer behavior and trends.
• Detail oriented with strong project management skills.

Responsibilities

• Support flawless execution of paid media programs, asset mgmt, and media trafficking.
• Coordinate and execute product seeding and recaps.
• Support Lifestyle Brand events through asset coordination and media amplification.
• Research Gen Z marketing strategies and suggest new tactics.
• Work with paid media agency and analytics to track and report performance.
• Attend agency/team meetings and capture key updates.

Skills

Marketing basics

Consumer Behavior

Collaboration

Project Management

Athletic footwear

Education

Undergraduate coursework in Marketing

Job description

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

New Balance’s North America Lifestyle Consumer Marketing Co-op is responsible for aiding the North America Marketing team in the execution of all consumer-facing Marketing activity. You will assist the team with coordinating assets for distribution, analyzing campaign performance, and identifying successful Marketing tactics for our seasonal category strategy.

Major Accountabilities:

• Support flawless execution of all paid media programs, including asset management, coordination, and media trafficking for campaigns.
• Coordinate & execute product seeding and recaps.
• Support Lifestyle Brand events through asset coordination, paid media amplification and product attainment.
• Research and propose Gen Z marketing strategies and suggest new tactics to reach this consumer.
• Work with paid media agency and media analytics team to track/monitor and report on media performance. Assist in building marketing program recaps where necessary.
• Attend agency/team meetings and take note of key updates and follow-ups.

Requirements for Success:

• Undergraduate coursework that includes Marketing, Consumer Behavior, Consumer Psychology, or similar studies
• Passion for Athletic Footwear and Apparel industry
• Collaborative work style and willingness to work in a team environment
• Inherent curiosity for what drives consumer behavior
• Detail oriented with strong project management skills

Boston, MA Headquarters - (NB) Only Pay Range: $25.00 - $31.00 - $31.00 Hourly (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.