North America Groups & MICE Sales Director

HSH Group / The Peninsula Hong Kong; New York (NY); On-site; USD 150,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Pension benefits

Sales incentive program

Job summary

The Peninsula Hotels is seeking a Director of Sales, North America, to shape Groups and MICE strategies and develop high-value opportunities across corporate events, associations, entertainment, and luxury group business.

Based in Chicago with flexibility for New York City, you will lead the North America sales plan, manage strategic accounts, and collaborate with hotel teams to deliver a seamless luxury client experience from enquiry to post-event follow-up.

Qualifications

• University degree or higher in a relevant field.
• Strong luxury hotel sales expertise with proven knowledge of Groups and MICE.
• 10+ years in luxury hotel sales with regional/global responsibility.
• Ability to communicate confidently with senior clients and cross-functional teams.
• Commercially driven, proactive, and highly organized with a results focus.
• Strong relationship builder, persuasive communicator, and skilled negotiator.
• Fluency in English.

Responsibilities

• Develop and execute the annual North America Groups & MICE sales strategy, plans, and budget.
• Generate qualified group rooms, catering, and event revenue across The Peninsula Hotels.
• Identify, develop, and manage strategic Groups & MICE accounts and intermediaries.
• Achieve revenue targets through proactive business development and pipeline management.
• Collaborate with Sales, Catering, and Events teams on pricing and proposals.
• Plan and execute client meetings, roadshows, trade shows, and familiarisation trips.
• Represent The Peninsula Hotels at industry events and partner forums.
• Provide market intelligence to inform commercial strategy and decisions.
• Maintain accurate accounts, pipeline, and activity records; prepare reports.
• Partner with Head Office to ensure consistent brand messaging and luxury client experience.

Skills

Luxury hotel sales

Groups & MICE

Account management

Pipeline management

Contract conversion

Negotiation

Relationship building

English fluency

Education

University degree

Job description

The Peninsula Hotels is seeking a Director of Sales, North America, to shape Groups and MICE strategies and develop high-value opportunities across corporate events, associations, entertainment, and luxury group business.

Based in Chicago with flexibility for New York City, you will lead the North America sales plan, manage strategic accounts, and collaborate with hotel teams to deliver a seamless luxury client experience from enquiry to post-event follow-up.