North America Digital Marketing Lead

South Shore Plaza; Dallas (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical coverage with Läderach company

Life insurance coverage

Employee assistance program

Open and respectful feedback culture

In-house and external training

Opportunity to contribute fresh ideas

Job summary

Läderach North America seeks a strategic Digital Marketing Manager to lead digital marketing, digital commerce, and consumer engagement across the United States and Canada. You will align local market needs with global campaigns, collaborate with multiple teams, and drive measurable business results.

You will manage paid media, social channels, and customer touchpoints, while partnering with E-commerce and Global Marketing to optimize performance and growth across N. America.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5-7 years of progressive experience in digital marketing, email marketing, social media marketing, or a related discipline.
• Hands-on experience with paid media and digital platforms, including Klaviyo, Meta, Google, Instagram, Facebook, and Apple.
• Working knowledge of marketing technology, listings and locator platforms, email platforms, analytics tools, reporting systems, and emerging digital discovery platforms.
• Proven ability to monitor and optimize campaigns and connect marketing activity to measurable business outcomes.
• Ability to collaborate effectively with internal teams, global partners, agencies, and store leadership.

Responsibilities

• Develop and execute the digital marketing strategy for US & Canada in partnership with Global Marketing.
• Share North American strategies and results with global partners.
• Manage community engagement on Instagram and Facebook; identify influencer partnerships.
• Oversee consumer engagement on Google Reviews and Yelp; work with regional managers on improvements.
• Create and execute digital activation plans for store openings, product launches, seasonal campaigns, and brand moments.
• Prioritize initiatives with E-commerce to improve customer experience and marketing performance.
• Plan and manage paid media investments for always-on activity and campaigns.
• Monitor campaign performance and connect media investment to business outcomes.
• Support growth across e-commerce, B2B, and in-store sales toward monthly goals.
• Own key consumer touchpoints: websites, local listings, store hours, mall listings, and new store listings.
• Evaluate tools/tech to improve customer experience and audience reach.
• Create monthly Digital Marketing report and guide investment decisions.
• Manage timelines, stakeholders, agency coordination, and cross-functional delivery.

Skills

Digital marketing

Email marketing

Social media marketing

Paid media

Analytics

Stakeholder management

Project management

Verbal communication

Written communication

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

Klaviyo

Meta

Google

Instagram

Facebook

Apple

Job description

Läderach North America seeks a strategic Digital Marketing Manager to lead digital marketing, digital commerce, and consumer engagement across the United States and Canada. You will align local market needs with global campaigns, collaborate with multiple teams, and drive measurable business results.

You will manage paid media, social channels, and customer touchpoints, while partnering with E-commerce and Global Marketing to optimize performance and growth across N. America.