Harvesting Product Specialist - Southwest

CNH; Santa Fe (TX); On-site; USD 87,000 - 133,000; Full time

Benefits offered by this job

Flexible work arrangements

Tuition reimbursement

Parental leave

Fertility & Family building support

Employee Assistance Programs

Job summary

CNH Industrial is seeking a Product Specialist for Harvesting Equipment to drive the product value proposition regionally while delivering an exceptional dealer and customer experience.

The role covers combines, forage harvesters, headers, and precision technology solutions, with travel up to 75% in the Western US. Bachelor’s or equivalent experience required; strong communication and training skills are essential.

Qualifications

• Bachelor's Degree required; or Associate Degree with 3 years of agricultural product experience or a high school diploma with 5 years of agricultural product experience.
• Four or more years of experience in agricultural equipment sales support, product support, field marketing, dealer development, training, or related commercial functions.
• Demonstrated knowledge of production agriculture, cash crop equipment applications, dealer operations, and customer buying processes.
• Experience supporting high horsepower tractors, planting, seeding, tillage, harvesting, application equipment, or related crop production machinery preferred.
• Strong understanding of precision technology solutions and their integration with production agriculture equipment.
• Excellent communication, presentation, facilitation, and relationship-building skills.
• Ability to translate technical product features into customer-focused value propositions and business outcomes.
• Demonstrated ability to work independently while partnering across sales, marketing, product, and dealer organizations; travel up to 75%.

Responsibilities

• Serve as regional product expert for Harvesting products, supporting New Holland and Case IH objectives.
• Plan and execute customer and dealer engagement activities: field demos, dealer meetings, training, field days, visits.
• Deliver value-based product training and competitive positioning for dealers, field sales, and customers.
• Partner with dealers and field teams to identify and develop retail and conquest opportunities.
• Conduct product demonstrations and customer field events to show ROI and efficiency benefits.
• Provide voice-of-customer feedback to product teams to influence future products and strategies.
• Analyze regional market trends and dealer needs to support planning and execution.
• Develop marketing, sales, and training materials communicating features and benefits.
• Support regional marketing plans to increase engagement, sales, revenue, and market share.
• Manage field inventory and demo assets; support dealer order-writing and assets transfer.

Skills

Ag knowledge

Dealer development

Product training

Communication

Independent work

Education

Bachelor's Degree

Associate Degree + 3 yrs experience

High School Diploma + 5 yrs experience

Job description

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Job Purpose

The Product Specialist for Harvesting Equipment drives the product value proposition within the marketplace from a regional perspective while delivering an exceptional dealer and customer experience. This role serves as the commercial and product expert for the Harvesting portfolio, including combines, forage harvesters, headers, harvesting attachments, and associated precision technology solutions.

Candidate must reside within the assigned territory, with preference given to candidates located in the Western United States.

Key Responsibilities

• Serve as the regional product expert for assigned Harvesting products, including combines, forage harvesters, headers, harvesting attachments, and associated precision technology solutions, supporting both New Holland and Case IH commercial objectives.
• Plan, manage, and execute customer and dealer engagement activities. This includes field demonstrations, dealer meetings and training events, customer clinics, field days, and customer visits to achieve retail sales and market share objectives.
• Deliver value-based product training and competitive positioning for dealer sales personnel, field sales teams, and customers to improve product knowledge, sales effectiveness, and customer confidence.
• Partner with dealers and field sales teams to identify, develop, and support retail sales opportunities, conquest opportunities, and key customer engagements throughout the sales cycle.
• Conduct product demonstrations, evaluations, and customer field events that showcase machine performance, agronomic benefits, operational efficiency, and return on investment.
• Provide voice-of-customer and voice-of-dealer feedback to product marketing, product management, platform teams, and product development teams to influence future products, features, and commercial strategies.
• Analyze and communicate regional market trends, competitive activity, customer requirements, precision technology adoption, and dealer capability needs to support business planning and execution.
• Assist in the development and delivery of marketing, sales, and training materials that effectively communicate product features, benefits, applications, and competitive advantages.
• Support activation of regional marketing plans in partnership with sales, marketing, and dealer teams to increase customer engagement, retail sales, revenue, and market share.
• Manage field inventory and demonstration assets within the assigned territory, including dealer order-writing support, demonstration fleet utilization, transfer-for-retail opportunities, and inventory reduction initiatives.
• Champion a positive customer experience by supporting dealers and customers with timely technical expertise, problem resolution, product application guidance, and follow-up activities throughout the ownership journey.
• Support regional and national trade shows, customer events, training programs, and strategic dealer engagements to strengthen product awareness and brand presence.
• Collaborate with dealer development, sales, marketing, precision technology, training, and product teams to deliver a consistent and effective customer experience across the assigned territory.

Experience Required

• Bachelor's Degree required. In lieu of a degree, will accept an Associate's Degree with an additional three years of agricultural product experience or a high school diploma with an additional five years of agricultural product experience.
• Four or more years of experience in agricultural equipment sales support, product support, field marketing, dealer development, training, or related commercial functions.
• Demonstrated knowledge of production agriculture, cash crop equipment applications, dealer operations, and customer buying processes.
• Experience supporting high horsepower tractors, planting, seeding, tillage, harvesting, application equipment, or related crop production machinery preferred.
• Strong understanding of precision technology solutions and their integration with production agriculture equipment.
• Excellent communication, presentation, facilitation, and relationship-building skills.
• Ability to translate technical product features into customer-focused value propositions and business outcomes.
• Demonstrated ability to work independently while partnering effectively across sales, marketing, product, and dealer organizations.
• This is a field-based position with travel requirements of up to 75%.

Pay Transparency

The annual salary for this role is USD $86,625.00 - $132,825.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.

What We Offer

We offer dynamic career opportunities across an international landscape.

As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

Benefits

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.

Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.

If you need reasonable accommodation with the application process, please contact us at [e-mail]