Nonprofit Marketing Specialist - Community Impact

YWCA El Paso Del Norte; El Paso (TX); On-site; USD 45,000 - 50,000; Full time

Benefits offered by this job

YWCA membership to locations

Indoor heated pools year-round

Lap swimming at two locations

Access to weight rooms and cardio gear

Fitness classes: Yoga, Pilates, Aquac‑

Job summary

YWCA El Paso del Norte is seeking a Marketing Specialist to support campaigns, drive brand awareness, and grow engagement with the community. The role coordinates multi-channel marketing, storytelling, and collaboration with leadership to ensure consistent messaging across programs and fundraising efforts.

You will develop content, manage digital and print campaigns, and contribute to measurement and optimization efforts while supporting the organization’s mission in the El Paso region.

Qualifications

• Bachelor's degree required in marketing, communications, or a related field.
• 3–5 years of experience in marketing and social media.
• Strong writing, editing and communication skills in English.

Responsibilities

• Coordinate marketing campaigns across channels (digital, social, print, events).
• Develop engaging content and storytelling aligned with brand voice.
• Manage paid social campaigns (Meta, Instagram, Google Ads) and track performance.
• Oversee organic social, SEO/SEM support, and content calendars.
• Create basic marketing materials and visuals to support campaigns.
• Collaborate with leadership to integrate social equity in communications.
• Monitor campaigns, report KPIs, and optimize performance.

Skills

Marketing strategy

Social media management

Content creation

Editing/writing

Communications

Graphic design basics

SEO/SEM basics

Marketing analytics

CRM & marketing automation

Education

Bachelor's degree

Tools

Google Analytics

HubSpot

Marketo

CRM systems

Canva

Adobe Creative Suite

Monday.com

Job description

YWCA El Paso del Norte is seeking a Marketing Specialist to support campaigns, drive brand awareness, and grow engagement with the community. The role coordinates multi-channel marketing, storytelling, and collaboration with leadership to ensure consistent messaging across programs and fundraising efforts.

You will develop content, manage digital and print campaigns, and contribute to measurement and optimization efforts while supporting the organization’s mission in the El Paso region.