Marketing Specialist

YWCA El Paso Del Norte; El Paso (TX); On-site; USD 45,000 - 50,000; Full time

Benefits offered by this job

YWCA membership to locations

Indoor heated pools year-round

Lap swimming at two locations

Access to weight rooms and cardio gear

Fitness classes: Yoga, Pilates, Aquac‑

Job summary

YWCA El Paso del Norte is seeking a Marketing Specialist to support campaigns, drive brand awareness, and grow engagement with the community. The role coordinates multi-channel marketing, storytelling, and collaboration with leadership to ensure consistent messaging across programs and fundraising efforts.

You will develop content, manage digital and print campaigns, and contribute to measurement and optimization efforts while supporting the organization’s mission in the El Paso region.

Qualifications

• Bachelor's degree required in marketing, communications, or a related field.
• 3–5 years of experience in marketing and social media.
• Strong writing, editing and communication skills in English.

Responsibilities

• Coordinate marketing campaigns across channels (digital, social, print, events).
• Develop engaging content and storytelling aligned with brand voice.
• Manage paid social campaigns (Meta, Instagram, Google Ads) and track performance.
• Oversee organic social, SEO/SEM support, and content calendars.
• Create basic marketing materials and visuals to support campaigns.
• Collaborate with leadership to integrate social equity in communications.
• Monitor campaigns, report KPIs, and optimize performance.

Skills

Marketing strategy

Social media management

Content creation

Editing/writing

Communications

Graphic design basics

SEO/SEM basics

Marketing analytics

CRM & marketing automation

Education

Bachelor's degree

Tools

Google Analytics

HubSpot

Marketo

CRM systems

Canva

Adobe Creative Suite

Monday.com

Job description

Join Team YWCA and join a team that makes a difference!

Show Map

• Location 1600 Brown St., Bldg B,El Paso, TX, 79902,United States
• Base Pay $45,000.00 - $50,000.00 / Year
• Employee Type FT Exempt
• Required Degree 4 Year Degree

Description

COMPANY OVERVIEW:

The YWCA El Paso del Norte Region is the largest and most comprehensive YWCA in the United States. We are dedicated to eliminating racism, empowering women, and promoting peace, justice, freedom, and dignity for all.

Become part of our amazing team—exciting opportunities are waiting for you! Join us in making a difference while growing your career with purpose and passion.

Employment Benefits Include:

• Free membership to any of our YWCA locations
• Indoor heated pools open year-round for water aerobics
• Two locations offering lap swimming (East and Central)
• Access to weight rooms and cardio equipment at all locations
• Fitness classes including Yoga, Pilates, Aquacise, and Zumba

Join a team committed to strengthening our community while supporting your personal and professional growth.

JOB SUMMARY:
The Marketing Specialist plays a key role in supporting the marketing team in executing successful marketing campaigns, driving brand awareness, and achieving business goals. This position involves coordinating various marketing activities, powerful storytelling, ensuring smooth communication between teams and community stakeholders, and contributing to the overall success of marketing and fundraising initiatives. Ensures the agency's mission and impact are effectively communicated to the target audience, ultimately contributing to the organization's success in the marketplace. Works with the team, CEO, Marketing & Impacts Director, board members, committee members, and community partners to maintain a high standard of YWCA's community reputation.

• Marketing Specialist uses the platform and voice of YWCA El Paso del Norte Region to promote diversity, inclusion, equity, and justice. Collaborates with various stakeholders to create a more just and equitable environment.
• Campaign Coordination: Assist in the development and execution of marketing campaigns across various channels (digital, social media, print, events, etc.).
• Coordinate campaign timelines, deliverables, and deadlines to ensure projects are executed on time, within budget, and properly delivered.
• Digital Marketing Management: Develop, implement, manage, and optimize paid social media advertising campaigns, including Meta, Instagram, and Google Ads. Create persuasive, audience-focused advertising copy, headlines, and calls to action. Verify web assets and conversion tracking before campaigns.
• Organic Social Media Management: Manage social media accounts, oversee content scheduling and engagement, and support SEO and SEM initiatives to drive online visibility and lead generation. Monitor digital campaign performance and make routine optimizations. Maintain consistent brand messaging.
• Content Creation and Management: Create and edit marketing content, including copywriting, graphics, videos, and other visual assets. Manage content calendars to ensure timely delivery and publication of marketing materials. Plan, film, edit, and publish short-form social media videos, including Instagram Reels, Facebook videos, and other approved formats.
• Communications: Compose internal and external communications on behalf of the agency and various program areas. Develop, write, build, test, and distribute promotional email campaigns.
• Marketing Analytics and Reporting: Track and analyze marketing campaign performance metrics, prepare reports on key performance indicators (KPIs) for Digital Marketing efforts, and provide insights for campaign optimization.
• Basic Graphic Design Support: Create simple visual assets, including social media graphics, basic marketing materials, email templates, and presentation slides, using design software to support marketing initiatives when needed.
• Brand Consistency and Guidelines: Assist with maintaining brand standards across all marketing materials and communications, ensure visual and messaging consistency, and support brand guideline development and implementation.
• Collaborate with Marketing & Impacts Director and leadership to integrate social equity considerations into the organization's communications and marketing strategies. Assist in developing and executing communication plans to raise awareness of social equity efforts.
• Market Research: Research to gather insights on target audiences, industry trends, and competitive landscape. Provide recommendations based on research findings to enhance marketing strategies.
• Event and Promotion Coordination: Assist in planning and coordinating promotional events, community events, fundraising and donor events, webinars, and other marketing activities.
• Budget Administration: Manage marketing-related administrative tasks such as budget tracking, invoice processing, and procurement of marketing materials.
• Work closely with a graphic artist or Marketing & Impacts Director to provide copy for design pieces, design/proof, and print Agency outreach materials.
• Assists in writing and preparing and/or delivering information concerning the agency through newspapers, periodicals, television, radio, speeches, and personal contacts. On call for situational media management as the need arises if the supervisor is unavailable.
• Becomes familiar with Agency accounting policies and procedures and assists in paperwork for and the purchasing of items such as printed materials, promotional materials, etc.
• Assists with client interviews and storytelling efforts.
• Monitors the agency website to ensure it is current and regularly updated.
• Assures compliance with YWCA of the USA Branding standards.
• Maintains records, including activity reports, summary reports, and continuity correspondence for Marketing and Communications.

JOB QUALIFICATIONS:

• Bachelor’s Degree required with emphasis in marketing, graphic design, public relations, nonprofit management, and business, or related field preferred.
• Three to five years of work experience in marketing and social media.
• Previous graphic and visual design responsibilities preferred.
• Willingness to embrace fast-paced, high-volume marketing needs of a robust community agency.
• Must be a self-starter and able to anticipate project needs, discern work priorities, and meet deadlines with minimal supervision.
• Ability to be an effective project manager; lead by example, kindness, and empathy, with a "can-do" work ethic.
• Strong writing and editing skills in English required. Spanish reading, writing, and verbal communication skills are a plus.
• Must have excellent communication and customer service skills as well as an exceptional eye for detail.
• Deep understanding of digital marketing channels, marketing automation, CRM systems, and marketing analytics platforms.
• Basic graphic design skills with proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar design software for creating simple marketing materials.
• Hands-on experience with marketing technology stack including Google Analytics, marketing automation platforms (HubSpot, Marketo), CRM systems, Monday.com and social media management tools.
• Excellent interpersonal skills required, with the ability to interact at all levels in a respectful, professional manner.
• Must be organized and flexible, with the ability to manage multiple assignments in a busy work environment.
• Hands-on computer skills required, including experience working with design software Microsoft Outlook, Teams, Word, Excel and Zoom.
• Must have a vehicle with required liability insurance and possess a valid driver’s license.
• Must be flexible to work evening hours when required.
• Other duties as assigned.

ANTICIPATED BENEFITS:
YWCA Membership and Program Discounts
Basic Life Insurance and Retirement
Medical, Dental and Vision