NIL Partnerships Activation Lead (Campus)

Learfield IMG College; Oxford (MS); On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Life Insurance

Paid Time Off

Parental Leave

Paid Holidays

401(k) Match

Disability Insurance

Job summary

Learfield IMG College in Oxford, MS is seeking a detail-oriented NIL Associate Partnership Solutions Manager to activate Name, Image, and Likeness partnerships on campus. You will manage a growing NIL portfolio, ensure contract deliverables are met, and coordinate campaigns across digital, social, in-venue, and broadcast platforms.

You will collaborate with sales and university NIL teams to craft compelling concepts and partner proposals, translating brand objectives into student-athlete

Qualifications

• 4+ years of experience in sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing—preferably in sports or entertainment.
• Proven success managing partners or projects independently with accountability for timely outcomes.
• Strong organizational, project management, and communication skills.
• Ability to work cross-functionally and build relationships with a wide range of internal and external stakeholders.
• Familiarity with interpreting contracts and understanding sponsorship assets across digital and traditional channels.
• Proficiency in Microsoft Office and other planning or CRM tools.
• Availability to work evenings and weekends for game day or event support.

Responsibilities

• Manage a portfolio of NIL partners and lead execution of their contractual deliverables, including appearances, social media content, and experiential activations.
• Serve as the primary liaison between partners, student-athletes, and university NIL teams to ensure all NIL activations meet NCAA, conference, state, and university guidelines.
• Coordinate approval processes and maintain thorough documentation for all NIL partnerships to ensure compliance and transparency.
• Maintain accurate project timelines, activation schedules, and deliverable tracking to ensure timely fulfillment of contractual obligations and high-quality execution.
• Collaborate with sales and marketing teams to brainstorm, develop, and pitch creative NIL campaign concepts that align with partner objectives and drive measurable engagement.
• Support sales strategic planning by contributing to partner ideation, recaps, performance reviews, and renewal discussions.
• Guide Coordinators or game day staff during NIL activation or planning cycles.
• Identify opportunities to improve NIL activation processes and operational efficiency.
• Represent the property in select meetings, planning sessions, and game day operations.

Skills

Sponsorship activation

Project management

Communication

Cross-functional collaboration

Education

Bachelor’s degree in marketing, communications, sports management, or related field

Tools

CRM tools

Microsoft Office

Job description

Learfield IMG College in Oxford, MS is seeking a detail-oriented NIL Associate Partnership Solutions Manager to activate Name, Image, and Likeness partnerships on campus. You will manage a growing NIL portfolio, ensure contract deliverables are met, and coordinate campaigns across digital, social, in-venue, and broadcast platforms.

You will collaborate with sales and university NIL teams to craft compelling concepts and partner proposals, translating brand objectives into student-athlete