Campus NIL Activation Lead

LEARFIELD; Oxford (MS); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account (HSA)

Life Insurance

Paid Time Off (minimum 10+ days)

Paid Holidays (20+)

401(k) + Match

Short/Long Term Disability

Job summary

Learfield is seeking a detail-oriented NIL Associate Partnership Solutions Manager to join our Sports Properties team and lead the activation of Name, Image, and Likeness (NIL) partnerships on campus. This role serves as the primary activation lead, coordinating campaigns across digital, social, in-venue, and broadcast platforms.

You will collaborate with sales and university NIL teams to develop creative NIL concepts, craft compelling partner proposals, and translate brand objectives into

Qualifications

• 4+ years of experience in sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing -preferably in sports or entertainment.
• Proven success managing partners or projects independently with accountability for timely outcomes.
• Strong organizational, project management, and communication skills.
• Ability to work cross-functionally and build relationships with a wide range of internal and external stakeholders.
• Familiarity with interpreting contracts and understanding sponsorship assets across digital and traditional channels.
• Proficiency in Microsoft Office and other planning or CRM tools.
• Availability to work evenings and weekends for game day or event support.

Responsibilities

• Manage a portfolio of NIL partners and lead execution of their contractual deliverables, including appearances, social media content, and experiential activations.
• Serve as the primary liaison between partners, student-athletes, and university NIL teams to ensure all NIL activations meet NCAA, conference, state, and university guidelines.
• Coordinate approval processes and maintain thorough documentation for all NIL partnerships to ensure compliance and transparency.
• Maintain accurate project timelines, activation schedules, and deliverable tracking to ensure timely fulfillment of contractual obligations and high-quality execution.
• Collaborate with sales and marketing teams to brainstorm, develop, and pitch creative NIL campaign concepts that align with partner objectives and drive measurable engagement.
• Support sales strategic planning by contributing to partner ideation, recaps, performance reviews, and renewal discussions.
• Guide Coordinators or game day staff during NIL activation or planning cycles.
• Identify opportunities to improve NIL activation processes and operational efficiency.
• Represent the property in select meetings, planning sessions, and game day operations.

Skills

Sponsorship activation

NIL partnerships

Influencer marketing

Account management

Event marketing

Project management

Communication

Contract interpretation

Education

Bachelor's degree

Tools

Microsoft Office

CRM tools

Job description

Learfield is seeking a detail-oriented NIL Associate Partnership Solutions Manager to join our Sports Properties team and lead the activation of Name, Image, and Likeness (NIL) partnerships on campus. This role serves as the primary activation lead, coordinating campaigns across digital, social, in-venue, and broadcast platforms.

You will collaborate with sales and university NIL teams to develop creative NIL concepts, craft compelling partner proposals, and translate brand objectives into