NIL Partnership Activation Lead (Campus Programs)

100 LEARFIELD; United States; On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) + Match

Paid time off

Job summary

Learfield is seeking a detail-oriented NIL Associate Partnership Solutions Manager to drive activation of Name, Image, and Likeness partnerships on campus. You will manage a growing portfolio, ensuring all contractual NIL deliverables are executed flawlessly and acted upon with autonomy.

You’ll serve as the primary activation lead, coordinating campaigns across digital, social, in-venue, and broadcast platforms while collaborating with sales and university NIL teams to craft compelling partner

Qualifications

• 4+ years in sponsorship activation or NIL partnerships.
• Proven ability to manage partners or projects independently.
• Strong organizational and communication skills.
• Experience with contracts and sponsorship assets.
• Proficiency with Microsoft Office and CRM tools.

Responsibilities

• Lead execution of NIL partner deliverables (appearances, content, activations).
• Coordinate with partners, student-athletes, and NIL teams to ensure compliance.
• Maintain timelines, schedules, and deliverable tracking.
• Collaborate with sales and marketing to develop NIL campaigns.
• Support renewal discussions and program evaluations.
• Guide coordinators and game-day staff during activations.

Skills

Sponsorship activation

NIL partnerships

Project management

Communication

Cross-functional collaboration

Event marketing

Strategic thinking

Education

Bachelor’s degree in marketing or related field

Tools

CRM tools

Microsoft Office

Marketing automation

Job description

Learfield is seeking a detail-oriented NIL Associate Partnership Solutions Manager to drive activation of Name, Image, and Likeness partnerships on campus. You will manage a growing portfolio, ensuring all contractual NIL deliverables are executed flawlessly and acted upon with autonomy.

You’ll serve as the primary activation lead, coordinating campaigns across digital, social, in-venue, and broadcast platforms while collaborating with sales and university NIL teams to craft compelling partner