NIL Partnerships Activation Lead

100 LEARFIELD; Mississippi; On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Life Insurance

Parental Leave

Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield is seeking a detail-oriented NIL Associate Partnership Solutions Manager to join our Sports Properties team on campus to activate Name, Image, and Likeness partnerships. You will lead the execution of contractual NIL deliverables across digital, social, in-venue, and broadcast platforms.

As the primary activation lead, you will work with sales and university NIL teams to craft compelling partner proposals, develop concepts, and translate brand objectives into student-athlete

Qualifications

• 4+ years in sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing
• Strong organizational, project management, and communication skills
• Ability to work cross-functionally and build relationships with a wide range of internal and external stakeholders
• Familiarity with interpreting contracts and sponsorship assets across digital and traditional channels
• Availability to work evenings and weekends for game day or event support

Responsibilities

• Manage a portfolio of NIL partners and lead execution of their contractual deliverables, including appearances, social media content, and experiential activations.
• Serve as the primary liaison between partners, student-athletes, and university NIL teams to ensure all NIL activations meet NCAA, conference, state, and university guidelines.
• Coordinate approval processes and maintain thorough documentation for all NIL partnerships to ensure compliance and transparency.
• Maintain accurate project timelines, activation schedules, and deliverable tracking to ensure timely fulfillment of contractual obligations and high-quality execution.
• Collaborate with sales and marketing teams to brainstorm, develop, and pitch creative NIL campaign concepts that align with partner objectives and drive measurable engagement.
• Support sales strategic planning by contributing to partner ideation, recaps, performance reviews, and renewal discussions.
• Guide Coordinators or game day staff during NIL activation or planning cycles.
• Identify opportunities to improve NIL activation processes and operational efficiency.
• Represent the property in select meetings, planning sessions, and game day operations.

Skills

Detail-oriented

Collaborative

Project management

Communication

Strategic thinking

NIL partnerships

Sponsorship activation

Education

Bachelor's degree in marketing, communications, sports management, or related field

Tools

Microsoft Office

CRM tools

Job description

Learfield is seeking a detail-oriented NIL Associate Partnership Solutions Manager to join our Sports Properties team on campus to activate Name, Image, and Likeness partnerships. You will lead the execution of contractual NIL deliverables across digital, social, in-venue, and broadcast platforms.

As the primary activation lead, you will work with sales and university NIL teams to craft compelling partner proposals, develop concepts, and translate brand objectives into student-athlete