Niche Travel Growth Marketing Manager

XANTERRA TRAVEL COLLECTION; Miami (FL); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Windstar Cruises is seeking a Customer Growth Marketing Manager to identify, develop, and activate high‑value niche audience segments for new destination‑led experiences. You will lead audience strategy, segmentation, partnerships, and content activation to drive demand and bookings.

Working with cross‑functional teams, you will align audience insights with product concepts and guest communications, building awareness, engagement, and conversion across priority niches.

Qualifications

• Experience building audience profiles for niche segments.
• Proven ability to design CRM-driven segmentation and lifecycle journeys.
• Strong collaboration with product, marketing, and guest communications teams.

Responsibilities

• Define and develop ICPs for priority niches (e.g., equestrian, golf, river cruise converters).
• Design CRM-based segmentation and lifecycle journeys aligned with guest motivations and booking paths.
• Collaborate with New Experiences Task Force to ensure messaging and journeys support product concepts.

Skills

Audience strategy

CRM segmentation

Lifecycle journeys

Content activation

Stakeholder collaboration

Job description

Windstar Cruises is seeking a Customer Growth Marketing Manager to identify, develop, and activate high‑value niche audience segments for new destination‑led experiences. You will lead audience strategy, segmentation, partnerships, and content activation to drive demand and bookings.

Working with cross‑functional teams, you will align audience insights with product concepts and guest communications, building awareness, engagement, and conversion across priority niches.