Customer Growth Marketing Manager

Xanterra; Miami (FL); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Windstar Cruises is seeking a Customer Growth Marketing Manager to identify, develop, and activate high‑value niche audience segments for new destination‑led experiences. You will lead audience strategy, segmentation, partnerships, and content activation to drive demand and bookings.

Working with cross‑functional teams, you will align audience insights with product concepts and guest communications, building awareness, engagement, and conversion across priority niches.

Qualifications

• Experience building audience profiles for niche segments.
• Proven ability to design CRM-driven segmentation and lifecycle journeys.
• Strong collaboration with product, marketing, and guest communications teams.

Responsibilities

• Define and develop ICPs for priority niches (e.g., equestrian, golf, river cruise converters).
• Design CRM-based segmentation and lifecycle journeys aligned with guest motivations and booking paths.
• Collaborate with New Experiences Task Force to ensure messaging and journeys support product concepts.

Skills

Audience strategy

CRM segmentation

Lifecycle journeys

Content activation

Stakeholder collaboration

Job description

Overview

Awarded World’s Best Small Ship Cruise line, Windstar Cruises is known for intimate yacht style experience and unique voyages to the world’s best small ports and hidden harbors. Its three sailing yachts and four all-suite yachts carry just 148 to 342 guests and cruise around the world. Our mission is to imagine and deliver personalized and immersive experiences 180 degrees from ordinary. We enrich people’s perspective through inspired travel.

Our Mission:

Enriching Lives Through Travel

Our Values:

Guest Obsessed, Open and Inviting, Fun-Loving and Focused, Light-Hearted and Genuine, Casual Yet Polished, Safe and Responsible.

Job Summary:

The Customer Growth Marketing Manager is responsible for identifying, developing, and activating high‑value niche audience segments to drive demand for Windstar’s new destination‑led products and experiences. This role focuses on audience strategy, segmentation, partnerships, and content activation, ensuring that new products are launched with clearly defined target audiences, compelling messaging, and scalable demand‑generation models.

The cross‑functional New Experiences Task Force, the Manager works closely with New Product Development to align audience strategy with approved product concepts, and with New Experience Development to ensure guest communications and journey touchpoints are aligned with execution. This role owns the audience lens within the task force and is accountable for building awareness, engagement, and conversion within priority niche segments.

Responsibilities

Audience Strategy & Segmentation

• Define and develop comprehensive audience profiles and ideal customer profiles (ICPs) for priority niche segments (e.g., equestrian, golf, river cruise converters).
• Design CRM driven segmentation and lifecycle journeys aligned to audience motivations, decision behaviors, and booking pathways.
• Identify growth opportunities, acquisition levers, and