Newsletter Growth & Ops Lead

Versant Media, LLC

Englewood Cliffs (NJ)

Hybrid

USD 90,000 - 120,000

Full time

41 hours ago

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Benefits offered by this job

Onsite fitness center

Gourmet cafeteria

Free shuttle to Manhattan, Brooklyn, &

Company benefits: health insurance, 4-

Job summary

CNBC, based at Versant Media, seeks a Newsletter Strategy & Operations Specialist to lead end-to-end newsletter operations, optimize production workflows, and drive subscriber growth and monetization. You will collaborate with editorial, audience development, product, marketing, ad sales and analytics teams to implement testing, personalization, and scalable processes.

The role requires strong project management, a product mindset, and deep ESP experience (SailThru, SFMC, Beehiiv).

Qualifications

Experience in newsletter operations, audience development, digital publishing, product operations, or a related field with a track record of managing scaling high-volume newsletter portfolios.
Deep expertise administering ESPs such as SailThru, Salesforce Marketing Cloud, Beehiiv, or similar platforms, including audience segmentation, personalization, deliverability, templates, and workflows.
Proven experience owning newsletter operations in a digital media org, with understanding of monetization, sponsorships, ad operations, trafficking, and cross-functional collaboration.
Experience managing full newsletter lifecycle—from launches and acquisition to onboarding, engagement, retention, paid products, migrations, hygiene, and portfolio optimization.
Strong analytical mindset with KPI definition, dashboards, testing, and translating insights into improvements.
Exceptional project management and organizational skills to lead cross-functional initiatives in a fast-paced environment.
Demonstrated product mindset to improve newsletter functionality, personalization, and automation.
Passion for digital journalism and audience engagement; curiosity for trends and best practices.
Must have unrestricted work authorization to work in the United States
Hybrid: minimum three days per week in the office

Responsibilities

Own day-to-day operations of CNBC's newsletter portfolio, ensuring timely build, QA, schedule, and delivery.
Serve as primary administrator for CNBC's ESP, managing configuration, templates, workflows, and deliverability.
Build and maintain templates and ad modules, ensuring editorial and commercial placements meet standards.
Develop and maintain production docs, QA checklists, and scalable workflows for a growing portfolio.
Partner with Sales/Commercial teams to execute sponsorships and optimize advertising inventory.
Ensure ad units comply with editorial, legal, and production standards.
Define KPIs, monitor engagement, and identify opportunities to grow subscribers, retention, monetization, and efficiency.
Lead subscriber lifecycle strategy in collaboration with editorial, marketing, and product teams.
Develop testing strategies for subject lines, creative, send times, personalization, and templates.
Act as operational product owner for newsletter experience, driving improvements and personalization.
Evaluate portfolio performance and advise on launches, consolidations, or sunset strategies.
Collaborate across org to expand distribution and identify new engagement opportunities.
Stay current on email technologies and best practices to improve efficiency and monetization.
Recommend tools, workflows, and processes to scale CNBC's newsletter business.