Newsletter & Email Campaigns Specialist

Middlesex co.; New Brunswick (NJ); On-site; USD 47,000 - 50,000; Full time

Job summary

Middlesex County is seeking an Email Marketing Specialist to join the Office of Marketing. This onsite role at 75 Bayard Street, New Brunswick, NJ, supports audience communication by creating and distributing e-newsletters and managing the email marketing platform.

You will deploy five recurring newsletters, manage MailChimp templates and audiences, and develop event-driven email journeys while ensuring accessibility and brand standards. Strong English and cross-team collaboration are essential.

Qualifications

• Bachelor's degree in Marketing or Communications.
• 2+ years’ experience in a corporate, agency or government marketing organization.
• Excellent command of spoken and written English language.
• Must be a confident communicator and be able to navigate multiple groups of people including Marketing, Public & Government Affairs, Communications, and outside partners.
• Experience with MailChimp.

Responsibilities

• Produce and deploy five recurring e-newsletters.
• Develop e-newsletter content based on approved strategy and priorities.
• Interpret county priorities and recommend content for inclusion.
• Coordinate content submissions, reviews, graphics, links, and calls to action.
• Maintain e-newsletter formatting, accessibility, brand, and quality standards.
• Serve as MailChimp administrator and manage audience segments and lists.
• Develop drip campaigns for events, programs, or audience needs.
• Translate campaign direction into email sequences with timing and CTAs.
• Maintain the email content calendar and track deadlines.
• Measure and optimize email performance with open rates, clicks, and conversions.

Skills

English proficiency

Confident communicator

Stakeholder collaboration

Education

Bachelor's degree in Marketing or Communications

Tools

MailChimp

Job description

Middlesex County is seeking an Email Marketing Specialist to join the Office of Marketing. This onsite role at 75 Bayard Street, New Brunswick, NJ, supports audience communication by creating and distributing e-newsletters and managing the email marketing platform.

You will deploy five recurring newsletters, manage MailChimp templates and audiences, and develop event-driven email journeys while ensuring accessibility and brand standards. Strong English and cross-team collaboration are essential.