NEWS REPORTER/MMJ - WBRC

Gray Media, Inc.; Birmingham (AL); On-site; USD 42,000 - 64,000; Full time

Job summary

WBRC is seeking an EXPERIENCED Reporter/MMJ who can generate story ideas, enterprise reporting, and cover live breaking news. The candidate should integrate social media into workflow and shoot, write, edit compelling stories.

The role requires flexibility for weekends, evenings, and holidays, strong on-air presence, and ability to work under tight deadlines as part of a team or solo.

Qualifications

• Three years of reporting experience required.
• Dynamic on-camera energy and delivery with the ability to ad-lib.
• Excellent writing, packaging, and live skills.
• Solid news judgment.
• Must be able to report in a broad range of styles with good on-air presentation skills.
• Demonstrated ability to work under pressure.
• Familiarity with all distribution platforms, including Facebook, TikTok, Instagram, etc.
• A valid driver's license is required.

Responsibilities

• Develop stories and gather information by maintaining contact with sources
• Respond aggressively and quickly to breaking news
• Write news stories for newscasts, the web, and social media platforms
• Coordinate crews in the field and communicate updates to news staff and management
• Strong photography and non-linear editing skills
• Ability to meet deadlines
• Must have excellent verbal and written skills
• Must be able to work individually and/or in a group setting
• Should show individual initiative and creativity in photography skills

Skills

Reporting

On-camera energy

Writing

Live delivery

News judgment

Ad-lib ability

Social media awareness

Education

Bachelor's degree in Broadcast Journalism or equivalent

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WBRC:

WBRC is the number one station in Central Alabama. We produce award-winning news and weather content. We also have a dominant digital presence, using WBRC.com, the WBRC News app, the WBRC Weather app, and social media platforms to connect to a worldwide audience.

Job Summary/Description:

WBRC is looking for an EXPERIENCED Reporter/MMJ. The successful candidate can generate their own story ideas and has a strong track record of enterprise reporting and covering live, breaking news as an MMJ. They must understand and incorporate social media material into their workflow.

We're looking for a team player who can shoot, write, edit, and tell great stories. Ability to work under tight deadlines on a flexible schedule that includes weekends, evenings, and holidays.

Duties/Responsibilities include (but are not limited to):

• Develop stories and gather information by maintaining contact with sources
• Respond aggressively and quickly to breaking news
• Write news stories for newscasts, the web, and social media platforms
• Coordinate crews in the field and communicate updates to news staff and management
• Strong photography and non-linear editing skills
• Ability to meet deadlines
• Must have excellent verbal and written skills
• Must be able to work individually and/or in a group setting
• Should show individual initiative and creativity in photography skills

Qualifications/Requirements:

• Three years of reporting experience required.
• Dynamic on-camera energy and delivery with the ability to ad-lib.
• Excellent writing, packaging, and live skills.
• Solid news judgment.
• Must be able to report in a broad range of styles with good on-air presentation skills.
• Demonstrated ability to work under pressure.
• Familiarity with all distribution platforms, including Facebook, TikTok, Instagram, etc.
• Bachelor's degree in Broadcast Journalism or equivalent is required.
• A valid driver's license is required.

WBRC-TV/Gray Mediais a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment, regardless of race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.