NEWS PRODUCER (PRIMARY) - WIS

Gray Media; Columbia (SC); On-site; USD 42,000 - 65,000; Full time

Job summary

WIS Television, part of Gray Media, seeks a newscast producer in Columbia, SC to craft engaging, multi-platform content. You’ll tell stories with a journalist’s eye, manage deadlines, and drive performance across broadcast and digital channels.

The role emphasizes strong storytelling, leadership of newsroom staff, and the ability to pitch and develop compelling segments for TV and online audiences.

Qualifications

• 1-3 years of experience preferred, including supervision and leadership of other journalists.
• Experience in photojournalism, editing, and content management systems.
• Understanding the tenets of professional journalism.
• Skills in producing engaging, content-driven newscasts and digital content.
• Strong social media skills with a nose for the stories that will go far.

Responsibilities

• Create unique, emotional, creative shows with the idea that every show is a blank canvas for a new work of art.
• Write and edit stories for broadcast and digital platforms
• Develop content and pitch stories
• Research facts and sources' credibility
• Use consumer analytics in determining content
• Write and post daily on digital platforms, including social media
• Lead and inspire news teams to work together for memorable shows
• Coach and inspire on-air talent to be exciting and engaging
• Perform other tasks as required by supervisor or executive producer

Skills

Storytelling

Social media

Journalism ethics

Leadership

Content creation

Tools

Photojournalism

Editing

CMS

Job description

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WIS

WIS is the #1 local media organization in the capital city market of Columbia, South Carolina. It is the market’s top-rated broadcast television station, a digital publisher reaching tens of millions of users each year, and the home of GDM Columbia, a full-service in-house digital advertising agency with national scale.

WIS is also the hub for Palmetto Sports & Entertainment, a statewide broadcast sports network, and an affiliate of Telemundo SC.

Serving South Carolina's Midlands since 1953, WIS offers the opportunity to join an award-winning culture for a popular brand built upon decades of market leadership. Named the South Carolina Broadcasters Association's Station of the Year a record 17 times, WIS has earned the Edward R. Murrow Award for Journalism Excellence, the National Association of Broadcasters' Service to America Award, the George Foster Peabody Award, and is an annual attendee of the Southeast Emmy Awards.

Among the many notable former journalists who helped set our standard, NBC Today Show co-host Craig Melvin began his career with WIS as an intern, photographer, reporter, and then anchor.

WIS produces more than 60 hours of local, original programming per week. The station offers a unique variety of multiplatform advertising solutions, sponsored content, and professional creative services for businesses of any size.

Columbia, South Carolina, is a vibrant and growing capital city with a diverse population. It is home to the U.S. Army's largest installation for Basic Combat Training, Fort Jackson, along with the University of South Carolina and multiple other colleges and universities. WIS is located downtown, just two blocks from the South Carolina State House.

Our community combines affordable quality of life with a variety of entertainment and activities to accommodate your lifestyle, whether it's our 50,000-acre Lake Murray, our Columbia Fireflies minor league baseball team, the Riverbanks Zoo & Gardens, nearby Congaree National Park, and so much more.

Job Summary/Description

WIS Television, the #1 station and award-winning NBC affiliate in South Carolina's capital city, is seeking a newscast producer to join our team. We're looking for a journalist and storyteller who is a news junkie with a drive to produce engaging content for all platforms (digital and broadcast).

WIS producers must be able to gather and showcase engaging, new, and shareable content. Our producers have strong roots in journalism, multitask under deadlines, and can tell a story like they're talking to a friend.

Duties/Responsibilities will include (but not be limited to) the following:

• Create unique, emotional, creative shows with the idea that every show is a blank canvas for a new work of art
• Write and edit stories for broadcast and digital platforms
• Develop content and pitch stories
• Research facts and sources' credibility
• Use consumer analytics in determining content
• Write and post daily on digital platforms, including social media
• Lead and inspire news teams to work together for memorable shows
• Coach and inspire on-air talent to be exciting and engaging
• Perform other tasks as required by supervisor or executive producer

Qualifications/Requirements

• 1-3 years of experience preferred, including supervision and leadership of other journalists
• Experience in photojournalism, editing, and content management systems
• Understanding the tenets of professional journalism
• Skills in producing engaging, content-driven newscasts and digital content
• Strong social media skills with a nose for the stories that will go far

WIS-TV/Gray Media is a drug-free company

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.