New Product Marketing Manager (Fully Remote)

Waymark; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Waymark, a mission-driven healthtech company serving Medicaid beneficiaries, is hiring its first Product Marketing Manager. You’ll shape how we position our AI and data-science innovations, translating clinical evidence into compelling business narratives.

You will own product positioning and messaging across the AI portfolio, build a differentiating narrative, lead go-to-market planning for launches, and develop a scientific communications and sales enablement library in collaboration with BD

Qualifications

• 7+ years of B2B product marketing, including building the function from scratch.
• Experience bringing technical or data science products to market in enterprise sales.
• Excellent communication to distill complex concepts; healthcare or high-growth SaaS preferred.

Responsibilities

• Develop and own product positioning framework and messaging architecture across our AI product portfolio.
• Build and maintain tech differentiation narrative and lead strategic go-to-market planning for product launches.
• Own scientific communications and build sales enablement library, partnering with BD and Partner Success.

Skills

Product marketing

B2B marketing

Go-to-market strategy

Messaging & positioning

Enterprise sales

AI/Data science products

Healthcare SaaS

Job description

• Waymark is a mission-driven team of healthcare providers, technologists, and builders working to transform care for people with Medicaid benefits.
• We partner with communities to deliver technology-enabled, human-centered support that helps patients stay healthy and thrive.

About the Role:

• As the first Product Marketing Manager, you'll build the product marketing function from the ground up.
• You'll shape how we position our AI technology and data science innovations, translating complex clinical evidence into compelling business narratives.

Key Responsibilities:

• Develop and own product positioning framework and messaging architecture across our AI product portfolio.
• Build and maintain tech differentiation narrative and lead strategic go-to-market planning for product launches.
• Own scientific communications and build sales enablement library, partnering with BD and Partner Success.

Qualifications:

• 7+ years of B2B product marketing, including experience as the first or only product marketer building the function from scratch.
• Track record bringing technical or data science products to market and navigating complex enterprise sales cycles.
• Excellent communication skills to distill complex concepts, with healthcare or high-growth SaaS experience preferred.

Waymark is a mission-driven team of healthcare providers, technologists, and builders transforming care for people with Medicaid benefits. We partner with communities to deliver technology-enabled, human-centered support that helps patients stay healthy and thrive.