New England Market Manager – Bandero Premium Tequila

Bandero Tequila; Foxborough (MA); On-site; USD 90,000 - 120,000; Full time

Job summary

Bandero Premium Tequila in Foxborough, MA is seeking a seasoned Market Manager to launch the brand across Massachusetts, Rhode Island, Vermont, New Hampshire and Maine from Foxborough. You will build distributor networks, secure initial placements, and drive long-term sales momentum with retailers, bars, and on-premise accounts while traveling regionally.

The role requires existing New England relationships, tequila or spirits experience, and a hands-on, self-motivated approach to market

Qualifications

• Alcohol beverage sales experience in the New England market is required.
• Tequila or broader spirits industry experience is strongly preferred.
• Established distributor, retailer and on-premise buyer relationships within New England are required.
• Proven experience launching brands, opening new territories or building sales from the ground up.

Responsibilities

• Lead Bandero Tequila’s launch across Massachusetts, Rhode Island, Vermont, New Hampshire and Maine.
• Develop launch strategies and sales plans for each market.
• Help identify, evaluate and establish relationships with the right distribution partners.
• Manage distributor relationships and work closely with distributor sales teams.
• Introduce Bandero to key retail, restaurant, bar, hospitality and entertainment accounts.
• Leverage existing buyer relationships to secure initial placements and build early market momentum.
• Open new accounts and develop a strong pipeline of on-premise and off-premise opportunities.
• Establish market-specific sales goals, programming and launch priorities.
• Conduct regular market visits, product presentations, staff trainings and account meetings.
• Coordinate tastings, launch events, promotional programs and sports-related activations.
• Monitor inventory, pricing, placements, depletion performance and reorder activity.
• Identify opportunities for displays, menu placements and regional chain authorizations.
• Provide regular launch updates, sales reports and competitive market insights.
• Collaborate with Bandero’s sales, marketing and operations teams to execute regional initiatives.
• Travel regularly throughout the assigned five-state territory.

Skills

Alcohol beverage sales

New England market knowledge

Distributor relationship building

Territory development

Education

Bachelor's degree

Job description

New England Market Manager – Bandero Premium Tequila

Location: Foxborough, Massachusetts

Territory: Massachusetts, Rhode Island, Vermont, New Hampshire and Maine

Position Type: Full-Time

About Bandero:

Bandero Premium Tequila is a rapidly growing spirits brand built around premium quality, bold experiences and strong connections to sports and entertainment. We are preparing to launch Bandero into New England and are looking for an experienced, highly connected Market Manager to lead the brand’s introduction and development throughout the region.

Position Overview:

The New England Market Manager will be responsible for launching Bandero Tequila into five brand-new markets: Massachusetts, Rhode Island, Vermont, New Hampshire and Maine.

This is a ground-up market-development role. The Market Manager will help establish Bandero’s distributor network, introduce the brand to key buyers, secure initial placements and build long-term sales momentum across the territory.

The ideal candidate has established alcohol sales experience in New England - preferably within tequila or the broader spirits category - and brings existing relationships with distributors, retailers, bars, restaurants and beverage buyers.

This person must be located in Foxborough, Massachusetts, or within reasonable commuting distance. The role requires frequent travel throughout New England, regular account visits and participation in tastings, sporting events and brand activations. Must have a strong eye for social content and the ability to capture and coordinate content at on-site brand activations and events.

Key Responsibilities

• Lead Bandero Tequila’s launch across Massachusetts, Rhode Island, Vermont, New Hampshire and Maine
• Develop launch strategies and sales plans for each individual market
• Help identify, evaluate and establish relationships with the right distribution partners
• Manage distributor relationships and work closely with distributor sales teams
• Introduce Bandero to key retail, restaurant, bar, hospitality and entertainment accounts
• Leverage existing buyer relationships to secure initial placements and build early market momentum
• Open new accounts and develop a strong pipeline of on-premise and off-premise opportunities
• Establish market-specific sales goals, programming and launch priorities
• Conduct regular market visits, product presentations, staff trainings and account meetings
• Coordinate tastings, launch events, promotional programs and sports-related activations
• Monitor inventory, pricing, placements, depletion performance and reorder activity
• Identify opportunities for displays, menu placements and regional chain authorizations
• Provide regular launch updates, sales reports and competitive market insights
• Collaborate with Bandero’s sales, marketing and operations teams to execute regional initiatives
• Travel regularly throughout the assigned five-state territory

Required Qualifications:

• Alcohol beverage sales experience within the New England market is required
• Tequila or broader spirits industry experience is strongly preferred
• Established distributor, retailer and on-premise buyer relationships within New England are required
• Proven experience launching brands, opening new territories or building sales from the ground up
• Demonstrated ability to open new accounts and develop long-term buyer relationships
• Strong understanding of distributor management and the three-tier alcohol distribution system
• Must be located in or within reasonable commuting distance of Foxborough, Massachusetts
• Strong knowledge of the New England retail, hospitality and entertainment markets
• Background in or strong understanding of sports, sports marketing, sponsorships and fan engagement
• Excellent communication, presentation, negotiation and relationship-building skills
• Highly organized, self-motivated and comfortable operating independently in developing markets
• Ability to travel throughout Massachusetts, Rhode Island, Vermont, New Hampshire and Maine
• Willingness to work select evenings and weekends for tastings, events and brand activations
• Valid driver’s license and reliable transportation

Preferred Qualifications:

• Established connections with high-volume liquor retailers, regional chains, restaurant groups, bars, hotels and entertainment venues
• Experience launching or expanding a tequila or spirits brand across multiple states
• Experience executing sports-related partnerships, promotions or experiential events
• Strong understanding of both on-premise and off-premise sales strategies