New Car Sales Leader - Drive Volume & Customer Experience

C. A. Russell Ford; Anniston (AL); Sur place; USD 70 000 - 95 000; Plein temps

Résumé du poste

C.A. Russell Ford in Anniston, Alabama is seeking an experienced New Car Sales Manager to lead our New Vehicle Sales Department.

You will drive performance, motivate a team, and ensure an exceptional customer experience from initial contact to delivery. The role requires a proven CSI track record, strong leadership, and hands-on marketing and business development skills to generate traffic, increase volume, and maintain profitability while building lasting relationships with customers and the

Qualifications

• Must have automotive sales management experience at a franchised dealership or equivalent.
• Proven CSI track record and customer-satisfaction focus.
• Strong leadership, coaching, communication, and people-management skills.
• Excellent closing and deal-structuring abilities.
• Solid marketing, social media, and business-development instincts.
• Experience with CRM systems and internet leads.
• Outstanding organizational and time-management skills.
• Ability to analyze sales reports, inventory, trends, and performance metrics.

Responsabilités

• Lead, motivate, coach, and hold the new car sales team accountable for performance.
• Establish daily, weekly, and monthly sales goals and actively manage the team toward achieving them.
• Work deals effectively while maintaining customer satisfaction and dealership profitability.
• Monitor closing ratios, lead response, appointments, showroom traffic, demonstrations, and sold performance.
• Recruit, train, develop, and retain high-performing sales professionals.
• Conduct regular sales meetings and ongoing product and process training.
• Maintain knowledge of Ford vehicles, incentives, programs, inventory, and competitive products.
• Collaborate with Finance, BDC, Service, Parts, Marketing, and leadership for a seamless customer experience.
• Sustain a CSI-focused, customer-first culture across the department.
• Develop promotions, campaigns, events, and strategies to generate traffic and leads.
• Create engaging social media and video content to market inventory and services.
• Identify opportunities to market vehicles, programs, and dealership services.
• Understand digital retailing, internet leads, CRM follow-up, online reputation, and modern automotive shopping trends.
• Encourage brand-building and proactive prospecting by the sales team.
• Develop ideas to increase dealership visibility in Anniston and nearby communities.
• Monitor inventory, aging, turn rate, pricing, and online merchandising.
• Ensure inventory is properly merchandised online and on the lot.
• Assist with ordering and inventory planning based on market demand.
• Maintain an attractive, organized, customer-ready sales lot and showroom.

Connaissances

Sales leadership

CSI tracking

Marketing & BD

CRM systems

People management

Negotiation & closing

Analytics & reporting

Cross-functional collaboration

Outils

CRM software

Description du poste

C.A. Russell Ford in Anniston, Alabama is seeking an experienced New Car Sales Manager to lead our New Vehicle Sales Department.

You will drive performance, motivate a team, and ensure an exceptional customer experience from initial contact to delivery. The role requires a proven CSI track record, strong leadership, and hands-on marketing and business development skills to generate traffic, increase volume, and maintain profitability while building lasting relationships with customers and the