National Retail Marketing Lead

Constellation Brands; Chicago (IL); On-site; USD 114,000 - 178,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k)

Job summary

Constellation Brands in Chicago seeks a National Retail Marketing Manager to lead the end-to-end development and execution of Retail Connections programs, translating brand strategy and shopper insights into in-market activations with measurable impact. The role requires 8+ years in brand or shopper marketing, strong cross-functional collaboration, agency management and budget accountability.

You will partner with Legal and other stakeholders to ensure compliant, high-impact programs and lead

Qualifications

• Bachelor’s degree in marketing, business or related discipline.
• 8+ years in brand marketing, shopper/commerce marketing or retail activation.
• Experience leading cross-functional marketing or retail activation programs from strategy through execution and measurement.
• Experience managing agencies, vendors or external partners, including briefing, feedback, budgeting and execution.
• Demonstrated ability to translate brand, shopper and commercial objectives into actionable marketing programs.
• Strong communication and interpersonal skills, with experience collaborating across senior leadership, Brand Marketing, Insights, Legal, Sales, wholesalers, agencies and suppliers.
• Proficiency in Microsoft Word, Excel, PowerPoint, Outlook and Teams.
• Demonstrated initiative, learning agility and commitment to improving processes and ways of working.

Responsibilities

• Own the end-to-end development and execution of assigned Retail Connections brands/programs, from strategy and briefing through creative development, production, field sell-in, execution and measurement.
• Serve as the day-to-day business owner for assigned programs, proactively identifying opportunities, risks, decisions and next steps.
• Develop Retail Connections programming that connects brand strategy with shopper, customer and commercial objectives, ensuring programs are strategically sound, compelling to consumers and executable in-market.
• Partner cross-functionally to identify business opportunities and translate commercial needs into scalable retail solutions.
• Lead agency partners from briefing through execution, establishing clear expectations, providing actionable feedback, challenging the work when appropriate and ensuring deliverables meet strategic, creative, financial and timing objectives.
• Manage print, fulfillment and merchandise vendors through sourcing, procurement, production and release of promotional materials and point-of-sale, ensuring quality, cost efficiency and on-time delivery.
• Build strong cross-functional relationships and serve as a Retail Connections subject-matter partner, effectively influencing stakeholders and driving alignment around program strategy, priorities and execution.
• Demonstrate strong judgment and prioritization across multiple simultaneous workstreams, balancing strategic initiatives, planned programming and quick-turn business needs while proactively communicating trade-offs, risks and timelines.
• Establish program KPIs and partner with appropriate cross-functional teams to evaluate program effectiveness, including execution, engagement, sales impact and return on investment.
• Translate results and learnings into recommendations that strengthen future programming.
• Play a key role in the annual strategic planning process, translating brand priorities, commercial objectives, shopper insights and marketplace opportunities into actionable programming strategies.
• Develop clear recommendations around program priorities, investment, timing, activation mechanics and executional approach.
• Partner with Legal and appropriate cross-functional stakeholders to ensure all programming, promotional materials and activation mechanics meet applicable company, regulatory and brand requirements.
• Own the financial management of assigned programs, including annual budget planning, monthly forecasting, reconciliation, invoice tracking and reporting.
• Proactively identify risks, opportunities and variances and recommend appropriate actions.

Skills

Brand marketing

Cross-functional leadership

Communication

Strategic thinking

Analytical thinking

Education

Bachelor’s degree in marketing or related

Tools

MS Word

MS Excel

PowerPoint

Outlook

Teams

Job description

Constellation Brands in Chicago seeks a National Retail Marketing Manager to lead the end-to-end development and execution of Retail Connections programs, translating brand strategy and shopper insights into in-market activations with measurable impact. The role requires 8+ years in brand or shopper marketing, strong cross-functional collaboration, agency management and budget accountability.

You will partner with Legal and other stakeholders to ensure compliant, high-impact programs and lead