National Sales Manager

GuruNanda LLC; Buena Park (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k)

Paid time off

Performance-based bonus

Job summary

A growing wellness brand located in Buena Park is seeking a National Sales Manager to lead sales strategies aimed at driving growth through key grocery distributors and retailers. This position requires 5-10 years of experience in retail account management and a proven track record in the grocery and wellness sectors. The role includes developing national sales strategies, managing distributor relationships, and collaborating with cross-functional teams to maximize revenue. Competitive salary and benefits are offered.

Qualifications

• 5–10 years of retail account management experience with grocery distributors and retailers.
• Demonstrated ability to grow account revenue and improve margin dynamics.
• Excellent communication, negotiation, and relationship management skills.

Responsibilities

• Develop and implement national sales strategies to drive growth across key distributor and retail accounts.
• Manage relationships with major grocery distributors and retailers.
• Collaborate cross-functionally with operations, finance, and product teams.

Skills

Retail account management

Strong communication skills

Negotiation

Relationship management

Job description

GuruNanda is a fast-growing wellness and personal care brand dedicated to delivering high-quality, natural, and sustainable products to consumers worldwide. We pride ourselves on innovation, integrity, and a passion for improving everyday wellness through accessible solutions.

Position Summary:

The National Sales Manager will be responsible for leading and executing sales strategies that drive revenue growth through national grocery distributors and retail partners. This role requires a strong understanding of distributor go-to-market strategies and the ability to translate them into successful retail programs. The ideal candidate will bring deep experience with key distribution partners such as KEHE, UNFI, AWG, and McKesson, and have a proven track record of expanding product presence within grocery and wellness channels.

Key Responsibilities:

• Develop and implement national sales strategies to drive growth across key distributor and retail accounts.
• Manage relationships with major grocery distributors and retailers, including KEHE, UNFI, AWG, and McKesson.
• Manage and motivate broker partners to effectively execute sales plans and deliver against performance targets.
• Understand and execute go-to-market strategies from distributor to retailer, ensuring seamless product flow and brand visibility.
• Lead account planning, promotional calendars, and retail execution to maximize revenue and profitability.
• Collaborate cross-functionally with operations, finance, and product teams to ensure alignment with company goals.
• Drive performance metrics, forecasting accuracy, and budget management.
• Represent GuruNanda at trade shows, distributor meetings, and key customer presentations.

Qualifications:

• 5–10 years of retail account management experience with grocery distributors and retailers.
• Proven success managing national and international retail partners or distributors.
• Strong cross-functional experience collaborating with operations, finance, and product teams.
• Deep understanding of the retail calendar — resets, line reviews, and promotional planning.
• Demonstrated ability to grow account revenue and improve margin dynamics.
• Excellent communication, negotiation, and relationship management skills.
• Competitive salary and performance-based bonus structure.
• Health, dental, and vision insurance.
• 401(k)
• Paid time off.
• Opportunity to work in a fast-paced, entrepreneurial environment with a mission-driven team.