National Sales Director — ABS & Value Selling

Prestwick Group; Sussex (WI); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Seaside Casual in Sussex, WI seeks a Director of Sales to provide strategic leadership and coaching to a national Inside and Outside sales team. You will drive a nationwide Account-Based Selling approach, targeting key accounts and mapping decision makers to build strategic growth plans.

The role requires 5+ years of progressive sales leadership, mastery of ABS, and strong business acumen. Expect travel up to 40% for key account visits, field coaching, and industry events.

Qualifications

• 5+ years of progressive sales leadership experience managing Inside and Outside Sales Representatives in B2B.
• Demonstrated mastery of Account-Based Selling (ABS) principles and multi stakeholder account planning.
• Proven track record of training and leading teams in value selling and margin preservation within price-competitive markets.
• Exceptional business acumen, analytical skills, and communication capabilities.
• Proficiency with modern CRM systems (e.g., Salesforce, HubSpot) and sales enablement tools.
• Willingness to travel nationally (up to 40%) for key account visits, field coaching, and industry trade shows.

Responsibilities

• Provides hands-on leadership and ongoing coaching to Inside and Outside Sales team members.
• Sets clear expectations, targets, and accountability for daily activities and overall revenue performance.
• Uses structured performance benchmarks to accelerate team effectiveness.
• Drives national Account-Based Selling (ABS) strategy across identified target accounts.
• Directs team members in penetrating high priority accounts with no current business or low historic penetration.
• Guides representatives through comprehensive business evaluations to map key decision makers and build strategic growth plans.
• Coaches and embeds value based selling methodologies.
• Trains sales representatives to articulate aesthetics, durability, total cost of ownership, and total product value to defend margins against lower cost competitors.
• Elevates the team's business acumen, enabling them to communicate effectively with customer executives and buyers.
• Manages sales metrics, forecasting, and CRM discipline across all regions.

Skills

Sales leadership

Account-Based Selling

Value selling

CRM proficiency

Strategic account planning

Communication

Travel readiness

Tools

Salesforce

HubSpot

Job description

Seaside Casual in Sussex, WI seeks a Director of Sales to provide strategic leadership and coaching to a national Inside and Outside sales team. You will drive a nationwide Account-Based Selling approach, targeting key accounts and mapping decision makers to build strategic growth plans.

The role requires 5+ years of progressive sales leadership, mastery of ABS, and strong business acumen. Expect travel up to 40% for key account visits, field coaching, and industry events.