National Sales Channel Manager

Adams Limitless; Buffalo (NY); Hybrid; USD 95,000 - 130,000; Full time

Job summary

Adams Limitless, based in Buffalo, NY, is seeking a National Channel Sales Manager to grow distributor sales across North America and secure national accounts. You will support the current distributor network and build a new one while aligning with company objectives.

You will lead market-entry strategies, manage targets and forecasts, and travel up to 30% for exhibitions and field visits. Strong communication and strategic planning are essential for success.

Qualifications

• 5+ years of channel sales experience.
• Experience with mechanical, commercial, or industrial environments preferred.
• Ability to develop and execute market-entry strategies.
• Strong relationship-building and negotiation skills.

Responsibilities

• Grow distributor sales by expanding existing accounts and adding new distribution partners across North America.
• Develop and execute market-entry strategies for new regions and product lines.
• Build relationships with distributors and customers, providing sales support and product expertise.
• Own distributor performance including targets, pipelines, pricing and forecasts using CRM/ERP.

Skills

Channel sales

Distributors network

CRM

ERP systems

Microsoft Office

Strategic planning

Communication

Tools

CRM

ERP

Microsoft Office

Job description

We are seeking a National Channel Sales Manager responsible for developing and growing distributor sales in line with company objectives. Based in Buffalo, NY, this role reports to the General Manager

You will support the existing distributor network, working side by side with the Distribution Account Manager, while creating and cultivating a new network to expand reach throughout North America and secure national accounts.

What You'll Do

• Grow distributor sales by expanding existing accounts and identifying and converting new distribution partners across North America.
• Develop and execute market-entry strategies for new regions and product lines.
• Build strong relationships with distributors and key customers, providing sales support, product expertise, and coaching.
• Own distributor performance, including sales targets, lead pipelines, pricing, forecasts, budgets, and activity tracking through CRM and ERP systems.
• Analyze market trends and data to identify growth opportunities and prioritize target markets.
• Lead regular distributor meetings, presentations, and field visits while providing face-to-face customer support.
• Prepare monthly and quarterly reports and 3-6 month sales forecasts.
• Attend trade exhibitions and travel approximately 30% as required.

What We're Looking For

• 5+ years of previous channel sales experience.
• Experience in a mechanical, commercial, or industrial environment preferred.
• Mechanical or mathematical aptitude is a plus.
• Highly motivated self-starter with the ability to think innovatively and work independently and within a team.
• Ability to plan and direct initiatives for growth.
• Excellent follow-through and task completion.
• Willingness to pursue new or unproven ideas and the ability to learn and adapt in a rapidly changing environment.
• Excellent communication skills with the ability to motivate distributors and effectively engage with customers.
• Computer skills, including Microsoft Office, with a willingness to learn new programs.

What Will Help You Succeed

• Customer-focused attitude with a positive approach to obstacles and objections.
• Strong relationship-building, networking, and negotiation skills.
• Ability to use independent judgment to solve complex issues.
• Authentic communication and the ability to motivate others.
• Drive and commitment to achieve personal and company goals.
• Strong organization, attention to detail, prioritization, and time management.
• Willingness and desire to continuously learn.

We are an equal opportunity employer on behalf of our construction clients and thank all that apply.