National Field Sales Leader: Strategy & Growth

Purchaseyourfreedom; Santa Monica (CA); On-site; USD 188,000 - 282,000; Full time

Benefits offered by this job

Comprehensive Medical

Dental and Vision Plans

401k Match

Family Leave

PTO & Paid Holiday Schedule

Pet

Legal

Life Insurance

Tuition Reimbursement

Job summary

Red Bull North America, Inc. is seeking a visionary Head of Field Sales to own the Art of Musketeering strategy for On Premise across five regions and to lead the national field sales organization.

The role requires building the annual business plan with VPOPs, setting KPIs, and establishing national standards for brand leadership in outlets nationwide. A track record of national-scale beverage sales leadership and cross-functional partnership is essential.

Qualifications

• 12+ years of sales leadership experience in beverage or consumer goods, with deep expertise in the On Premise channel.
• Proven track record leading a large-scale field sales organization at a national level.
• Hands on experience building outlet level execution standards, route-to-market models, segmentation, and field sales ways of working.
• Demonstrated success coaching and developing senior leaders through influence.
• Experience owning national sales strategy and annual business planning.
• Strong commercial and financial acumen.
• Track record building talent programs.
• Experience navigating complex cross functional environments.
• Love for PowerPoint and AI integration.

Responsibilities

• Own the development, management and execution of comprehensive field sales strategies that align with the company objectives.
• Drive the systematic transfer of what is working in one region into the other four – setting standards, benchmarks, and best practice ways of working.
• Own the annual field sales business plan. In partnership with the VPOPs, set the KPIs, focus areas, field strategy and recognition platforms.
• Develop the tools and resources that ensure regional field sales budgets demonstrate strong ROI.
• Own the path from strategy to outlet — driving consistent national communication and removing roadblocks between plan and execution.
• Own national territory design, using the annual planning cycle to keep the field sales organization deployed against the highest-opportunity outlets in the marketplace.
• Set and hold the national standard for in-outlet brand leadership — Red Bull looks like the #1 brand in every A, B, and C+ outlet in America.
• Serve as the senior approval authority, alongside Finance, for major partnership agreements accessing national opportunity funds.
• Foster strong, trusted collaboration with Global On Premise leadership — proactively sharing what's working, importing best practices from other markets, and representing our field sales organization in a way that strengthens both our business performance and our reputation.
• Partner with Key Accounts leadership on the development and implementation of national strategy through the field sales organization.
• Drive strong collaboration with Finance, Distribution, Marketing, Business Insights, and the SVP RGMs to advance our performance.
• Own the national field sales talent pipeline, development and succession plans. Build programs that ensure ready-now talent at every field sales level, up to and including the Vice President, Region.
• Lead and develop the Directors of Field Sales (East & West) as they coach and elevate the Art of Musketeering in the regions, focused on ROPM development in partnership with the Directors of Musketeers.
• Oversee the Sr Manager, Training in the development of a consolidated national Art of Musketeering curriculum, executed in partnership through the two regional directors.
• Coach the five Vice Presidents, Region as field sales leaders – developing their capability, leadership, and standards.
• Be the person the VPOPs turn to: onboarding new VPOPs into norms and routines, pressure testing regional business plans, preparing the regions for global and national market visits, and providing institutional knowledge on complex On Premise scenarios.
• Serve as the functional expert VPOPs call on to diagnose field sales performance challenges and identify solutions.

Skills

Sales leadership

On Premise channel

National level leadership

Talent development

PowerPoint

Tools

PowerPoint

Job description

Red Bull North America, Inc. is seeking a visionary Head of Field Sales to own the Art of Musketeering strategy for On Premise across five regions and to lead the national field sales organization.

The role requires building the annual business plan with VPOPs, setting KPIs, and establishing national standards for brand leadership in outlets nationwide. A track record of national-scale beverage sales leadership and cross-functional partnership is essential.