National Director, Vape Category Marketing

Dreamfields; Northern (KY); Hybrid; USD 150,000 - 230,000; Full time

Job summary

DreamFields is seeking a National Director, Category Marketing - Vapes to lead demand creation for the vape category, owning consumer and brand strategy, and driving store-level impact. You will forecast demand, establish measurement plans, and validate results to translate marketing investments into sales performance.

You will partner with the Senior National Director, Category Management and collaborate with Sales, RGM, Finance, Product Development, and Field Marketing to align initiatives

Qualifications

• 8+ years of progressive experience in brand/category marketing within regulated CPG sectors.
• Proven track record delivering revenue growth, consumer acquisition, and retail lift.
• Strong ability to translate consumer insights into retailer activation and business impact.
• Experience developing measurement frameworks and post-campaign analyses.

Responsibilities

• Lead consumer insights, market intelligence, and brand positioning for the vape category.
• Develop and execute category demand-creation strategies, campaigns, launches, promotions, and activations.
• Translate insights into retailer, field marketing, and sales activation plans.
• Create demand-lift forecasts and impact models for marketing initiatives.
• Develop measurement frameworks and monitor performance across campaigns and activations.
• Validate demand creation and ROI with post-campaign analyses.

Skills

Brand management

Category marketing

Campaign execution

Marketing analytics

Cross-functional leadership

Executive communication

Education

Bachelor's degree in Marketing

MBA or related advanced degree

Tools

BDSA

Nielsen

IRI

POS reporting

Job description

DreamFields is seeking a National Director, Category Marketing - Vapes to lead demand creation for the vape category, owning consumer and brand strategy, and driving store-level impact. You will forecast demand, establish measurement plans, and validate results to translate marketing investments into sales performance.

You will partner with the Senior National Director, Category Management and collaborate with Sales, RGM, Finance, Product Development, and Field Marketing to align initiatives