National Consumer & Logistics Sector Marketing Manager

Forvis Mazars, LLP; Dallas (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

Forvis Mazars, LLP is seeking a National Consumer & Logistics Sector Marketing Manager to lead national marketing for the sector within the Marketing & Business Development organization. You will coordinate plans, budgets, and campaigns across sector and regional teams to drive brand awareness and growth.

The role requires cross-functional leadership, strategic planning, and proven ability to translate industry priorities into integrated campaigns and content strategies.

Qualifications

• Bachelor's degree required; Master’s preferred.
• 5–6 years of relevant marketing experience leading strategic plans, campaigns, and events.
• Strong leadership, communication, and executive presence in a matrixed environment.
• Experience with CRM, marketing automation tools, and AI-enabled marketing analytics.
• Ability to travel up to 15% and coordinate across multiple offices and teams.

Responsibilities

• Coordinate national Consumer & Logistics marketing activities across sector, service, and regional teams.
• Develop and execute national sector marketing strategies, campaigns, and deliverables.
• Identify industry themes, client needs, and revenue opportunities with sector leaders.
• Build integrated, multi-channel campaigns and content calendars.
• Lead thought leadership and manage national association partnerships.

Skills

Leadership

Project management

Stakeholder management

Executive presence

Communication

Teamwork

AI awareness

Education

Bachelor's degree

Master's degree

Tools

CRM

Marketing automation tools

Microsoft 365

Job description

General information

Name

National Consumer & Logistics Sector Marketing Manager

Posting Title

National Consumer & Logistics Sector Marketing Manager

Ref #

2237756

Date Published

Tuesday, October 20, 2026

City

Charlotte

State

North Carolina

Country

United States

Job Category

Marketing & Business Development

Advertised Location

US-MO-Springfield, US-NC-Charlotte, US-TX-Dallas

Working time

Full Time

Description & Requirements

The National Consumer & Logistics Sector Marketing Manager leads strategic marketing for the national Consumer & Logistics sector within the Marketing and Business Development (MBD) organization. This role partners closely with National Sector and Service Line Leaders, sector committees, consulting marketing leaders, regional sector marketing leaders, business development, and other key stakeholders to shape and execute marketing strategies that increase brand awareness, strengthen relationships, and contribute to measurable growth and opportunity conversion. As a marketing leader, this position brings a firm-first perspective, translates industry priorities into integrated campaigns and content strategies, manages national sector programs and budgets, and coaches other national marketers to deliver an Unmatched Client Experience.

What You Will Do:

• Serve as the central point of coordination for Consumer & Logistics marketing activities, ensuring transparency and communication of plans, decisions, calendars, account priorities, and campaign execution across sector, service, and regional marketing teams.
• Lead the development and execution of national sector marketing strategies, plans, campaigns, and deliverables aligned to sector priorities, business objectives, go-to-market strategies, and growth goals in alignment with the sector strategic plan.
• Work with National Sector Leaders, sector committees, and consulting leadership to identify industry themes, client needs, differentiators, value propositions, priority audiences, and revenue-generation opportunities.
• Build and manage integrated campaign strategies, including multi-touch, multi-channel campaigns that may cross sectors, service lines, and consulting offerings.
• Lead thought leadership strategy and execution for assigned industries, including content calendars, distribution plans, and multi-channel approach: articles, webinars, videos, case studies, testimonials, and sector-specific point of view.
• Own and nurture national association partnerships - including the publication advertising, speaking, sponsorships, and event opportunities that elevate the firm's brand and demonstrate return on investment.
• Guide pre-event planning, promotion, attendee strategy, post-event follow-up, and coordination with MBD colleagues to support business development activation and opportunity conversion.
• Collaborate with Brand & Communications, Digital, Writing, Public Relations, Data & Insights, Consulting Marketing, Regional Marketing, and Business Development teams to align roles, timing, messaging, channels, and KPIs.
• Develop, manage, and monitor national sector marketing budgets, ensuring resources are allocated effectively and marketing investments support sector priorities.
• Support go-to-market and business development efforts by connecting sector strategy to impact clients and prospects, target lists, pursuits, cross-selling opportunities, and relevant solutions.
• Track, analyze, and communicate marketing performance, campaign engagement, and ROI; use insights to optimize plans and improve impact over time.
• Actively manage sector content on the U.S. website and intranet.
• Serve as a people and program leader by managing, coaching, and mentoring national marketers; sharing best practices; and modeling collaboration, accountability, and high-quality execution.
• Champion a digital-first, client-centered approach to marketing that supports the firm's commitment to operational excellence and an Unmatched Client Experience.

Minimum Qualifications:

• Bachelor's degree
• 5-6 years of relevant marketing experience, including experience developing and executing strategic marketing plans, campaigns, content programs, events, and/or business development support initiatives
• Passion for servant leadership, collaboration, and teamwork
• Experience within the Consumer & Logistics sector preferred
• Demonstrated ability to lead projects, manage competing priorities, influence stakeholders, and drive results in a collaborative, matrixed environment
• Strong leadership, communication, project management, stakeholder management, and executive presence skills
• Strong computer and software skills, including proficiency with Microsoft 365, CRM and/or marketing automation tools, project management platforms, and effective use of AI
• Ability to travel up to 15% and support occasional activities outside normal business hours, as needed

Preferred Qualifications:

• Master's degree
• Prior experience at a professional services, consulting, public accounting, or B2B services firm
• Experience leading or mentoring marketing professionals
• Experience supporting industry, sector, service line, or account-based marketing programs
• Working knowledge of lead generation, brand building, events, business development, strategic pursuits, client/prospect targeting, marketing analytics, and ROI measurement

About Forvis Mazars, LLP

Forvis Mazars, LLP is an independent member of Forvis Mazars Global, a leading global professional services network. Ranked among the largest public accounting firms in the United States, our 7,000+ team members deliver assurance, tax, and consulting services to clients in all 50 states and internationally.

With a legacy spanning more than 100 years, we're building something different. We are guided by a shared promise: Together, we create extraordinary experiences. That means delivering an Unmatched Client Experience while creating a workplace where relationships matter, learning fuels growth, and every person feels valued and supported to thrive.

What We Offer

Our robust total rewards program and flexible work environment reflect our commitment to people, careers, and well-being-empowering our team to grow and thrive while delivering exceptional service. To explore what makes working at Forvis Mazars special, visit www.forvismazars.us/careers.