National Consumer & Logistics Marketing Lead

Forvis-Mazars; Dallas (TX); Presencial; USD 110.000 - 170.000; Jornada completa

Descripción de la vacante

Forvis Mazars, LLP is seeking a National Consumer & Logistics Sector Marketing Manager to lead strategic marketing for the national sector within the Marketing and Business Development organization. This role partners with sector leaders, committees, and other stakeholders to shape campaigns and content that increase brand awareness and drive growth.

You will oversee national campaigns, budgets, and thought leadership, coordinating cross-functional teams across Brand, Digital, Writing, PR, Data

Formación

• 5-6 years of relevant marketing experience developing and executing strategic marketing plans, campaigns, content programs, events, and/or business development support initiatives.
• Strong leadership, communication, collaboration, and teamwork skills.
• Experience within the Consumer & Logistics sector preferred.
• Demonstrated ability to lead projects, manage competing priorities, influence stakeholders, and drive results in a matrixed environment.
• Strong executive presence, project management, and proficiency with CRM/MA tools and AI-enabled marketing approaches.

Responsabilidades

• Serve as the central point of coordination for Consumer & Logistics marketing activities across sector, service, and regional teams.
• Lead development and execution of national sector marketing strategies, plans, campaigns, and deliverables.
• Identify industry themes, client needs, differentiators, value propositions, and revenue-generation opportunities.
• Build and manage integrated, multi-channel campaigns that may cross sectors and offerings.
• Lead thought leadership strategy and execution for assigned industries with content calendars and multi-channel delivery.
• Own and nurture national association partnerships including advertising, speaking, sponsorships, and events.
• Coordinate pre-event planning, promotion, attendee strategy, and post-event follow-up with MBD colleagues.
• Collaborate with Brand, Digital, Writing, PR, Data & Insights, Consulting Marketing, Regional Marketing, and Business Development teams.

Conocimientos

Marketing leadership

Stakeholder management

Digital marketing

AI familiarity

Herramientas

CRM tools

Marketing automation

Microsoft 365

Descripción del empleo

Forvis Mazars, LLP is seeking a National Consumer & Logistics Sector Marketing Manager to lead strategic marketing for the national sector within the Marketing and Business Development organization. This role partners with sector leaders, committees, and other stakeholders to shape campaigns and content that increase brand awareness and drive growth.

You will oversee national campaigns, budgets, and thought leadership, coordinating cross-functional teams across Brand, Digital, Writing, PR, Data