National Brand & Marketing Director

Epstein Becker & Green, P.C.; Washington (District of Columbia); On-site; USD 200,000 - 255,000; Full time

Job summary

Epstein Becker Green seeks a Director of Marketing, Communications & Brand to lead the firm's integrated marketing, communications, and branding strategy. This senior leader partners with CBDMO, business development, and practice teams to shape a cohesive national narrative that strengthens market position and drives client growth.

The candidate will combine strategic vision with operational excellence, mentor teams, oversee external agencies, and advance thought leadership, media relations, and

Responsibilities

• Collaborate with the CBDMO and Director of Business Development to drive firmwide marketing initiatives.
• Lead, mentor, and develop a high-performing team, driving operational excellence and a test-and-learn culture.
• Manage external vendors, agencies, and consultants; oversee budgets and technology investments.
• Develop and execute a firmwide marketing, communications, and brand strategy aligned with growth priorities.
• Steward the firm's brand architecture and ensure consistent positioning across practices and industries.
• Lead multi-channel campaigns (digital, events, sponsorships, media) from strategy to execution.
• Oversee executive communications for firm leadership and drive reputation and ranking initiatives.
• Guide digital presence, content governance, SEO/SEM, and marketing automation.
• Establish KPIs and use analytics to measure impact and optimize campaigns.

Skills

Leadership

Strategic thinking

Team mentoring

Stakeholder management

Job description

Epstein Becker Green seeks a Director of Marketing, Communications & Brand to lead the firm's integrated marketing, communications, and branding strategy. This senior leader partners with CBDMO, business development, and practice teams to shape a cohesive national narrative that strengthens market position and drives client growth.

The candidate will combine strategic vision with operational excellence, mentor teams, oversee external agencies, and advance thought leadership, media relations, and