Director of Brand, Marketing & Growth

Epstein Becker & Green, P.C; Washington (District of Columbia); On-site; USD 200,000 - 255,000; Full time

Job summary

Epstein Becker Green is seeking a Director of Marketing, Communications & Brand to lead the firm’s integrated marketing, communications, and brand strategy from its Washington, DC base (with NY or Boston options).

You will shape a national narrative, drive top-of-the-funnel initiatives, and mentor a high-performing team, partnering with leadership and external partners to elevate client growth and market position.

Responsibilities

• Collaborate with the CBDMO and Director of Business Development to drive firmwide marketing initiatives.
• Lead, mentor, and develop a high-performing team, driving operational excellence, succession planning, innovation, accountability, and a test-and-learn culture.
• Manage external vendors, agencies, and consultants; oversee relevant budgets and technology investments.
• Develop and execute a firmwide marketing, communications, and brand strategy aligned with the firm's strategic plan and growth priorities.
• Steward the firm's brand architecture, ensuring consistency and differentiation, and translate firm strategy and values into compelling positioning and narratives.
• Advise firm leadership and partners on brand, reputation, media strategy, positioning, and high-stakes or reputationally sensitive matters.
• Partner with practice groups and industry teams on targeted initiatives that support client development and cross-selling.
• Lead multi-channel campaigns (digital, events, sponsorships, paid/earned/owned media) from strategy through execution, aligned with BD priorities.
• Lead external communications, editorial planning, media and public relations (including the external PR agency), and social media strategy and team.
• Amplify attorney insights through integrated thought leadership campaigns across digital, print, speaking, and media channels.
• Oversee executive communications for the Chair, Managing Director, and firm leadership; own reputation strategy and lead crisis communications.
• Lead the Awards & Directories team and a data-driven strategy to improve Chambers and other rankings and recognitions.
• Lead internal communications supporting culture, engagement, and organizational change.
• Guide digital presence (website, email, multimedia), content governance and editorial standards, SEO/SEM, AEO/GEO, digital advertising, and marketing automation.
• Establish KPIs and use analytics to measure impact and continuously improve campaigns and channels.
• Act as a connector and consensus-builder across offices, practices, and business functions.

Job description

Epstein Becker Green is seeking a Director of Marketing, Communications & Brand to lead the firm’s integrated marketing, communications, and brand strategy from its Washington, DC base (with NY or Boston options).

You will shape a national narrative, drive top-of-the-funnel initiatives, and mentor a high-performing team, partnering with leadership and external partners to elevate client growth and market position.