National Accounts Manager- Private Label Sales

Socket.dev; Carmel (IN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Performance-based bonus

Comprehensive benefits package

Brand exposure to iconic products

Collaborative culture

Job summary

Heartland Food Products Group in Carmel / Indianapolis, IN is seeking a National Account Manager for Private Label Sales to drive growth with national and regional retailers, negotiate contracts, and lead product launches across private label portfolios.

The ideal candidate has 5+ years of CPG/private label sales experience, strong negotiation and relationship skills, and comfort with data analytics, CRM tools, and cross-functional collaboration in a fast-paced, entrepreneurial environment.

Qualifications

• Bachelor's degree in Business, Marketing, Food Science, or related field (MBA preferred).
• 5+ years of progressive sales experience in CPG/private label, with national accounts.
• Strong negotiation, presentation, and relationship-building skills.
• Proficiency in sales analytics, CRM (e.g., Salesforce), and Microsoft Office.
• Deep understanding of category management and retail dynamics.

Responsibilities

• Develop strategic account plans to grow private label sales with national accounts.
• Build relationships with buyer and category management teams at major retailers.
• Lead new product development and launches tailored to customer needs.
• Negotiate contracts, pricing, terms, and promotions while protecting margins.
• Analyze sales data and market trends to identify opportunities and risks.
• Collaborate cross-functionally to ensure execution and customer satisfaction.
• Travel 30-50% to meetings, trade shows, and company facilities.

Skills

Negotiation

Presentation

Relationship-building

Sales analytics

CRM familiarity

Data-driven

Education

Bachelor's degree in Business, Marketing, Food Science, or related field

MBA preferred

Tools

Salesforce

Microsoft Office

Job description

Job Description

Job Description: National Account Manager - Private Label Sales

Company:

Heartland Food Products Group

Location:

Carmel / Indianapolis, IN (100% on-site)

Department:

Sales

Reports To:

Director of Private Label Sales / National Sales Director

Employment Type:

Full-Time

About Heartland Food Products Group

Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, specializing in low- and no-calorie sweeteners, liquid water enhancers, coffee, creamers, and wellness beverages. As the maker of the iconic Splenda® brand and a major provider of high-quality private label (store brand) products, we deliver national brand equivalent (NBE) solutions that help retailers offer great value to health-conscious consumers. Our products are manufactured in the USA and sold worldwide through retail, foodservice, e-commerce, and B2B channels.

Position Summary

The National Account Manager - Private Label Sales is a key strategic sales role responsible for driving growth and managing relationships with national and regional retail accounts for Heartland's private label sweetener and beverage enhancement portfolio. This position focuses on expanding private label business, negotiating contracts, launching new products, and delivering exceptional service to major customers (e.g., grocery, mass, club, and drug channels).

The ideal candidate is a results-driven sales professional with deep CPG/private label experience, strong negotiation skills, and a passion for the health & wellness category.

Key Responsibilities

• Develop and execute strategic account plans to grow private label sales volume, revenue, and market share with assigned national and key regional accounts.
• Build and maintain strong, collaborative relationships with buyer and category management teams at major retailers.
• Lead new product development and launch initiatives tailored to customer needs, including custom formulations, packaging, and promotional programs.
• Negotiate annual contracts, pricing, terms, and promotional agreements while protecting company margins and objectives.
• Analyze sales data, market trends, and competitive activity to identify opportunities and risks; provide regular forecasts and business reviews.
• Collaborate cross-functionally with Marketing, Supply Chain, Operations, R&D, and Finance to ensure seamless execution and customer satisfaction.
• Support private label innovation by identifying emerging consumer trends in sugar reduction, plant-based sweeteners, and functional beverages.
• Travel as needed (estimated 30-50%) to customer meetings, trade shows, and company facilities.

Qualifications & Requirements

• Education: Bachelor's degree in Business, Marketing, Food Science, or a related field (MBA preferred).
• Experience: 5+ years of progressive sales experience in CPG, preferably in private label, sweeteners, beverages, or adjacent categories. Proven track record managing national accounts (Walmart, Kroger, Costco, Target, etc.).
• Skills:
• Strong negotiation, presentation, and relationship-building skills.
• Proficiency in sales analytics, CRM tools (e.g., Salesforce), and Microsoft Office (especially Excel and PowerPoint).
• Deep understanding of category management, syndicated data (Nielsen/IRI), and retail dynamics.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Personal Attributes: Self-motivated, strategic thinker with excellent communication skills and a customer-first mindset.

What We Offer

• Competitive base salary + performance-based bonus and commission.
• Comprehensive benefits package including health, dental, vision, 401(k), and paid time off.
• Opportunity to work with iconic brands and contribute to a growing health & wellness platform.
• Collaborative culture focused on innovation and work-life balance.

Heartland Food Products Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.