National Accounts Manager- Private Label Sales

ADP, Inc.; Carmel (IN); Sur place; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Health benefits

401(k)

Paid time off

Wellness platform

Résumé du poste

Heartland Food Products Group in Carmel, Indiana, is seeking a National Accounts Manager for Private Label Sales to drive growth with national and regional retailers. You will lead account plans, negotiate contracts, and coordinate product launches across marketing, supply chain, and finance in a fast-paced CPG environment.

The ideal candidate has 5+ years in private label or CPG sales, strong negotiation skills, familiarity with category management and CRM tools, and a track record of expanding

Qualifications

• Bachelor’s degree in Business, Marketing, Food Science, or related field.
• 5+ years of progressive sales experience in CPG/private label.
• Proficiency in CRM tools (e.g., Salesforce) and Excel.
• Experience managing national accounts (Walmart, Kroger, Costco, Target, etc.).

Responsabilités

• Develop and execute strategic account plans to grow private label sales with national and regional accounts.
• Build and maintain relationships with buyer and category management teams at major retailers.
• Lead new product development and launches for private label needs, including packaging and promotions.
• Negotiate annual contracts, pricing, terms, and promotional agreements while protecting margins.
• Analyze sales data, market trends, and competition to identify opportunities and risks; provide forecasts and reviews.
• Collaborate with Marketing, Supply Chain, Operations, R&D, and Finance for seamless execution.
• Support private label innovation by identifying trends in sugar reduction, plant-based sweeteners, and beverages.
• Travel 30-50% to meetings, trade shows, and facilities.

Connaissances

Account management

CPG industry

Sales negotiation

CRM tools

Excel proficiency

Formation

Bachelor’s degree in Business/Marketing/Food Science

MBA preferred

Outils

Salesforce

Microsoft Office

Description du poste

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

National Accounts Manager- Private Label Sales

Carmel, IN, US

Job Description

Job Description: National Account Manager - Private Label Sales

Company: Heartland Food Products Group

Location: Carmel / Indianapolis, IN (100% on-site)

Reports To: Director of Private Label Sales / National Sales Director

Employment Type: Full-Time

About Heartland Food Products Group

Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, specializing in low- and no-calorie sweeteners, liquid water enhancers, coffee, creamers, and wellness beverages. As the maker of the iconic Splenda® brand and a major provider of high-quality private label (store brand) products, we deliver national brand equivalent (NBE) solutions that help retailers offer great value to health-conscious consumers. Our products are manufactured in the USA and sold worldwide through retail, foodservice, e-commerce, and B2B channels.

Position Summary

The National Account Manager - Private Label Sales is a key strategic sales role responsible for driving growth and managing relationships with national and regional retail accounts for Heartland’s private label sweetener and beverage enhancement portfolio. This position focuses on expanding private label business, negotiating contracts, launching new products, and delivering exceptional service to major customers (e.g., grocery, mass, club, and drug channels).

The ideal candidate is a results-driven sales professional with deep CPG/private label experience, strong negotiation skills, and a passion for the health & wellness category.

Key Responsibilities

• Develop and execute strategic account plans to grow private label sales volume, revenue, and market share with assigned national and key regional accounts.
• Build and maintain strong, collaborative relationships with buyer and category management teams at major retailers.
• Lead new product development and launch initiatives tailored to customer needs, including custom formulations, packaging, and promotional programs.
• Negotiate annual contracts, pricing, terms, and promotional agreements while protecting company margins and objectives.
• Analyze sales data, market trends, and competitive activity to identify opportunities and risks; provide regular forecasts and business reviews.
• Collaborate cross-functionally with Marketing, Supply Chain, Operations, R&D, and Finance to ensure seamless execution and customer satisfaction.
• Support private label innovation by identifying emerging consumer trends in sugar reduction, plant-based sweeteners, and functional beverages.
• Travel as needed (estimated 30-50%) to customer meetings, trade shows, and company facilities.

Qualifications & Requirements

• Education: Bachelor’s degree in Business, Marketing, Food Science, or a related field (MBA preferred).
• Experience: 5+ years of progressive sales experience in CPG, preferably in private label, sweeteners, beverages, or adjacent categories. Proven track record managing national accounts (Walmart, Kroger, Costco, Target, etc.).
• Strong negotiation, presentation, and relationship-building skills.
• Proficiency in sales analytics, CRM tools (e.g., Salesforce), and Microsoft Office (especially Excel and PowerPoint).
• Deep understanding of category management, syndicated data (Nielsen/IRI), and retail dynamics.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Personal Attributes: Self-motivated, strategic thinker with excellent communication skills and a customer-first mindset.

What We Offer

• Competitive base salary + performance-based bonus and commission.
• Comprehensive benefits package including health, dental, vision, 401(k), and paid time off.
• Opportunity to work with iconic brands and contribute to a growing health & wellness platform.
• Collaborative culture focused on innovation and work-life balance.

Heartland Food Products Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.