National Account Manager, Retail Sales

SWG Brands; Los Angeles (CA); Remote; USD 110,000 - 140,000; Full time

Job summary

SWG Brands is seeking a National Account Manager, Retail Sales to work with the VP of Retail Sales to drive profitable growth across Walmart, Target, CVS, Walgreens, Gopuff, DashMart and other accounts. You will own day-to-day execution, retailer follow-ups, item setup, promotions and new product launches, while building reports and coordinating with brokers and cross-functional teams.

This remote-first role supports Hello Cake, Wet and SWG's expanding family of brands, with travel to Las Vegas

Qualifications

• 4-7 years of retail sales experience.
• 1-2 years of management experience.
• Experience managing sales, trade and retail media.
• Experience in Consumer Packed Goods, Beauty, Personal Care and/or F&B.
• Experience managing brokers.
• Experience working cross-functionally.
• Strong written, verbal, and interpersonal communication skills.
• Detail oriented, well organized, and ability to work in a fast-paced startup environment.
• Excellent problem solving skills and a results driven mindset.

Responsibilities

• Partner directly with the VP of Retail Sales to execute annual account strategies and revenue plans across Walmart, Target, CVS, Walgreens, Gopuff, DashMart and other assigned retail accounts.
• Manage the day-to-day execution of assigned accounts, including retailer follow-ups, item setup, assortment changes, promotional execution and new product launches.
• Prepare weekly and monthly retailer performance reporting, identifying sales trends, distribution changes, in-stock opportunities, risks and areas requiring VP attention.
• Develop retailer presentations, line-review materials and business reviews in partnership with the VP of Retail Sales, using POS, category and internal sales data to support recommendations.
• Attend retailer meetings alongside the VP as appropriate and own post-meeting recaps, action items and cross-functional follow-through.
• Work closely with retail brokers on day-to-day execution, establishing clear deliverables, tracking performance and escalating opportunities or issues to the VP of Retail Sales.
• Monitor on-shelf assortment, inventory and in-stock performance, partnering with brokers, Operations and Demand Planning to address OOS risks.
• Support development of bottom-up account forecasts, incorporating historical performance, distribution changes, promotional activity, new item launches and retailer plans.
• Monitor actual performance against forecast and communicate material risks and opportunities to the VP of Retail Sales.
• Identify opportunities for incremental distribution, expanded assortment, secondary placements and out-of-aisle merchandising and develop the supporting business case.
• Partner cross-functionally with Marketing, Operations, Demand Planning, Finance and Product Development to ensure retailer commitments are executed on time and within budget.
• Maintain a high level of organization across retailer deadlines, resets, promotional windows, samples, presentations and follow-up items.
• Serve as a central point of coordination for the Retail Sales organization, ensuring the VP has clear visibility to account performance, upcoming deadlines, customer needs, risks and opportunities.

Skills

Retail sales experience

Management experience

Sales, trade & retail media

CPG/Beauty/Personal Care/F&B

Broker management

Cross-functional collaboration

Written & verbal communication

Detail oriented & organized

Problem solving & results-driven

Job description

The National Account Manager, Retail Sales will work closely with the VP of Retail Sales to support the profitable growth and day-to-day management of SWG Brands' Food, Drug and Mass retail business, including Walmart, Target, CVS, Walgreens, Gopuff and DashMart.

This role will serve as a key executional partner to the VP of Retail Sales, helping translate retail strategy into action across customer management, sales reporting, forecasting, trade planning, assortment, new item launches, retail media and broker management.

The Account Manager will own day-to-day account execution and follow-through, allowing the VP of Retail Sales to focus on customer strategy, senior retailer relationships, negotiations, new business development and long-term channel growth.

The role will support Hello Cake, Wet and SWG's expanding family of brands. The current JD specifically identifies these brands and the responsibility for profitable growth through assortment, trade and expanded placements.

About SWG Brands

SWG is a vertically integrated family of sexual wellness brands on the mission to provide high-quality, inclusive, and accessible sexual health products.

Our expanding family of brands include, but is not limited to:

• Wet Lubricants: The Original High Performance Lubricant

The Values that Guide Us:

• Belief: We believe in our mission, our products, and our team.
• Performance: We go beyond expectations, constantly pushing boundaries to outshine the competition and set new industry standards.
• Teamwork: We champion constant, clear communication with a solution oriented approach to cross-functional team projects.
• Accountability: We take full ownership of decisions and actions, ensuring we are reliably delivering on our commitments to our customers and each other.
• Respect: We act with thoughtfulness and integrity in everything we do—from communication with our team members to collaboration and customer engagement.

Your Role

• Partner directly with the VP of Retail Sales to execute annual account strategies and revenue plans across Walmart, Target, CVS, Walgreens, Gopuff, DashMart and other assigned retail accounts.
• Manage the day-to-day execution of assigned accounts, including retailer follow-ups, internal action items, item setup, assortment changes, promotional execution and new product launches.
• Prepare weekly and monthly retailer performance reporting, identifying sales trends, distribution changes, in-stock opportunities, risks and areas requiring VP attention.
• In collaboration with our Sales Operations Manager, build and maintain retailer-specific sales trackers, including assortment, pricing, promotional calendars, category resets, distribution, sales goals and key customer initiatives.
• Develop retailer presentations, line-review materials and business reviews in partnership with the VP of Retail Sales, using POS, category and internal sales data to support recommendations.
• Support preparation for buyer meetings, category reviews, line reviews and retailer presentations by coordinating materials, samples, data, meeting objectives and cross-functional deliverables.
• Attend retailer meetings alongside the VP as appropriate and own post-meeting recaps, action items and cross-functional follow-through.
• Work closely with retail brokers on day-to-day execution, establishing clear deliverables, tracking performance and escalating opportunities or issues to the VP of Retail Sales.
• Maintain broker scorecards and help ensure broker partners are delivering against agreed-upon account priorities.
• Monitor on-shelf assortment, inventory and in-stock performance, partnering with brokers, Operations and Demand Planning to proactively address OOS risks and supply constraints.
• Support the development and management of bottom-up account forecasts, incorporating historical performance, distribution changes, promotional activity, new item launches and retailer plans.
• Monitor actual performance against forecast and communicate material risks and opportunities to the VP of Retail Sales.
• Support development of retailer promotional calendars and track promotional and trade spending against approved budgets.
• Analyze promotional performance and provide recommendations to improve future programs and trade efficiency.
• Coordinate retail marketing opportunities across in-store, digital and retail media networks in partnership with Marketing and the VP of Retail Sales.
• Identify opportunities for incremental distribution, expanded assortment, secondary placements and out-of-aisle merchandising and develop the supporting business case.
• Support retailer item setup, content, pricing and operational requirements to ensure launches and resets execute accurately and on time.
• Partner cross-functionally with Marketing, Operations, Demand Planning, Finance and Product Development to ensure retailer commitments are executed on time and within budget.
• Maintain a high level of organization across retailer deadlines, resets, promotional windows, samples, presentations and follow-up items.
• Serve as a central point of coordination for the Retail Sales organization, ensuring the VP has clear visibility to account performance, upcoming deadlines, customer needs, risks and opportunities.

Qualifications:

• 4-7 years of retail sales experience
• 1-2 years of management experience
• Experience managing sales, trade and retail media
• Experience in Consumer Packaged Goods, Beauty, Personal Care and/or F&B
• Experience managing brokers
• Experience working cross-functionally
• Strong written, verbal, and interpersonal communication skills
• Detail oriented, well organized, and ability to work in a fast-paced startup environment
• Excellent problem solving skills and a results driven mindset

Work Location:

• This is a remote-first role, with occasional travel to SWG Brands' Las Vegas manufacturing facility and retail pitch meetings as needed.
• Business hours: Monday – Friday 9am – 5pm PST
• Salary: $110,000 - $140,000 (Actual compensation will be based on experience and qualifications)
• Discretionary Annual Sales Bonus based on revenue goals