National Account Manager - Off Premise

Bronco Wine; Charlotte (NC); Remote; USD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic National Account Manager to lead sales efforts in the wine sector. This role involves building strong relationships with national and regional chain retailers, executing strategic programs, and driving revenue growth. The ideal candidate will be a high-energy professional with proven success in the beverage alcohol industry and a passion for wine. Join a collaborative team that values innovation and excellence in a remote setting, where your contributions will directly impact the success of the business and enhance the wine experience for consumers.

Qualifications

• 5+ years in wine or beverage alcohol sales with strong retailer relationships.
• Detail-oriented with knowledge of market pricing and programming.

Responsibilities

• Build and maintain relationships with national/regional chain buyers.
• Maximize program execution and achieve annual sales goals.

Skills

Relationship Building

Analytical Thinking

Communication Skills

Detail Orientation

Education

Bachelor's Degree

Tools

Microsoft Office

KARMA

Nielsen

Job description

Job Details Job Location: National Sales - North Carolina/Virginia - Remote - Charlotte, NC Salary Range: $80,000.00 - $100,000.00 Salary/year

JOB STATEMENT: The primary focus of the National Account Manager, Off-Premise will be calling directly on Central Regional and National Chain Retailers to further the winery’s business by implementing the company’s annual customer plan and performance objectives. The role works closely with our wholesaler partners and with Field Sales Managers to maximize program execution efforts. Successful candidates will be high-energy, high-credibility personalities who love to close deals, love working in the wine industry and are proven, trusted relationship builders with existing connections within the retail channel.

Essential Duties:

• Directly call on company defined National/Regional retail chain accounts to secure key placements and programs based on company goals and priorities.
• Build and maintain relationships with National/Regional chain buyers and all key decision makers in each account.
• Exhibit the highest level of professionalism while also achieving annual revenue and accounts sold goals.
• Work collaboratively with wholesaler account executives and sales execution teams, along with BWC sales managers, to ensure all chain programs are executed to the buyer’s expectations.
• Understand BWC new item initiatives and how to prioritize for each customer based on their individual go to market strategy.
• Maximize BWC stellar reputation for category-leading wines to drive distribution of portfolio.
• Plan, forecast, and sell programming (planners, ads, trade marketing partnership promotions, etc.) and new item placements of BWC Priority Brands which support BWC's desire to grow total wine category, +$8 price segment, and share of the overall retail chain's wine business.
• Execute BWC pricing strategy with knowledge of individual chain requirements and nuances, including managing Post Offs, Multi-Lane pricing, Warehouse Pricing, QD's, Split Case charges, etc. Need to work closely with BWC Field Sales Team to manage properly.
• Expand our innovation, multi-price point wines, including RTD and Spirits.
• Identify market trends and present custom-tailored programs to Regional / National Chain Buyers and Distributor Chain Account Managers.
• Conduct deep analytics and demonstrate competence with multiple data sources including Nielsen/IRI, POS data, Digital Marketing, etc.
• Conduct monthly program presentations against BWC priorities and chain specific opportunities; maximize BWC share of merchandising activity.
• Create and sell high impact Trade Marketing programs.
• Act as conduit to Field Sales to maximize program execution through all key phases: Planning-Communication-Execution-Evaluation.
• Utilize sales tools (KARMA, VIP, Nielsen, etc.) to grow existing business, identify new opportunities, make placements and track key initiatives.
• Ensure 100% compliance with authorized assortments, planners and promotions developed by the various chain headquarters and recommend corrective action to the Regional and/or Division Manager.
• Work closely with Zone, Regional and/or General Managers on relevant shelf position trends, display and cold box presence, as well as BWC retail pricing standards.
• Work with other managers and regions to provide support as needed.
• Handle administration as required by each chain and BWC.

JOB REQUIREMENTS:

• Bachelor's Degree required with 5+ years’ experience representing a wine company, beverage alcohol brand and/or leading distributor within the channel. Top candidates will possess significant existing headquarter call relationships with Central Regional/National off-premise chain buyers.
• Ability to forge new relationships with key chains.
• Candidates must be highly detail-oriented with a working knowledge of BWC competitive set, market pricing and programming approaches with a track record of proven success across the territory.
• Proficiency in Microsoft Office is required with demonstrated abilities in the creation of presentations, promotions, sell sheets and targeted, detailed correspondence.
• Excellent written and oral communication skills.

KNOWLEDGE OF:

• Excellent communication, organizational, and self-motivational skills.
• High level of integrity, confidence.
• Strong analytical thinking.
• Wine and wine culture, varietals, appellations and food pairings are preferred.

ABILITY TO:

• Make sound decisions.
• Work independently and effectively in assigned area.
• Travel up to 50% of the time across the territory.
• Must possess valid driver’s license and proof of automobile insurance, and be able to successfully pass the company’s pre-employment background screening process.

PHYSICAL REQUIREMENTS:

• Able to comfortably lift and move wine averaging 40 pounds per case.
• Perform tasks using standard computer equipment and software including Excel, Word, PowerPoint and other essential tools.

PERSONAL PROTECTIVE EQUIPMENT REQUIRED:

Side shield safety glasses, safety vest, head/ear protection and proper footwear when in production facility.