Museum Marketing Campaigns Lead

Whitney Museum of American Art Llc; New York (NY); On-site; USD 39,000 - 56,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

403(b) retirement plan

Generous PTO

Commuter benefits

Museum admissions

Pet insurance

Citibike discount

Union membership (UAW Local 2110)

Job summary

The Whitney Museum of American Art seeks a Marketing Coordinator to execute and support a wide range of tasks related to the Museum's marketing and related general revenue efforts including media planning and advertising production, cross promotional efforts, email program, marketing research, and other projects as needed.

Primary responsibilities include assisting with media plans, coordinating ad assets, managing MailChimp campaigns, social and digital campaigns, and producing reports while

Qualifications

• 2+ years marketing experience; digital marketing experience preferred; agency experience preferred but not required
• Experience with media vendors and knowledge of traditional and digital media
• Familiarity with audience data and ad tech platforms (LiveRamp, Simpli.fi, The Trade Desk, Meta Ads Manager)

Responsibilities

• Support Director of Marketing with project management and production of media plans
• Coordinate with Graphic Design for ad creation and routing via Project Center
• Manage institutional email campaigns and newsletters via MailChimp
• Assist social media and digital display campaigns; monitor and edit campaigns
• Compile weekly performance and post-campaign reports
• Write copy and curate images for Marketing and Membership materials
• Research and manage influencer database
• Support events and on-site logistics; handle invoices
• Provide admin support to Marketing and Membership
• Schedule department calendars and meetings
• Assist Tourism marketing initiatives
• Update monthly exhibition listings and travel site copy/images
• Provide reporting for Digital revenue, headcount and retention

Skills

Marketing experience

Digital marketing

Media planning

Audience data

HTML

Education

Bachelor's degree

Tools

Asana

Mailchimp

Raiser’s Edge

Project Center

Microsoft Suite

Apple Suite

HTML

Adobe Photoshop

Job description

The Whitney Museum of American Art seeks a Marketing Coordinator to execute and support a wide range of tasks related to the Museum's marketing and related general revenue efforts including media planning and advertising production, cross promotional efforts, email program, marketing research, and other projects as needed.

Primary responsibilities include assisting with media plans, coordinating ad assets, managing MailChimp campaigns, social and digital campaigns, and producing reports while