Marketing Coordinator

Whitney Museum of American Art; New York (NY); On-site; USD 39,000 - 56,000; Full time

Benefits offered by this job

Medical, Dental, Vision

403(B) elections

Generous PTO

Commuter benefits

Museum admissions

Pet insurance

Job summary

The Whitney Museum of American Art in New York seeks a Marketing Coordinator to execute a broad range of marketing and revenue tasks, including media plans, advertising production, email campaigns, social/digital campaigns, and weekly performance reporting.

You will collaborate with the Director of Marketing and cross‑functional teams to keep campaigns on track, manage invoices, and assist with events and internships. A bachelor’s degree and 2+ years in marketing are required.

Qualifications

• Bachelor’s degree required; 2+ years in marketing.
• Digital and traditional media experience preferred.
• Familiarity with data-driven marketing tools and ad tech platforms.

Responsibilities

• Support Marketing Director with project management and media plans.
• Coordinate email campaigns and newsletters via MailChimp.
• Liaise with design and vendors for ads and social campaigns.
• Compile weekly reports and post-campaign analyses.
• Assist with events, logistics, and internship supervision.

Skills

Digital marketing

Media planning

Email campaigns

Campaign reporting

Content copywriting

Intern management

Education

Bachelor's degree

Tools

Asana

Mailchimp

Raiser’s Edge

Project Center

Microsoft suite

Apple suite

HTML

Job description

The Whitney Museum of American Art seeks a Marketing Coordinator to execute and support a wide range of tasks related to the Museum's marketing and related general revenue efforts including media planning and advertising production, cross promotional efforts, email program, marketing research, and other projects as needed.

Primary responsibilities include, but not limited to

• Support Director of Marketing and Media Strategy with project management and production of media plans for on-going and upcoming campaigns
• Liaise with Graphic Design to facilitate creation of and routing of advertisements via the online Project Center
• Manage and execute institutional email marketing campaigns and newsletters, including building, editing and deploying through MailChimp and/or relevant email marketing systems
• Liaise with external consultant to facilitate implementation of social media and digital display campaigns. Monitor, edit, and manage campaigns as needed
• Compile comprehensive weekly performance reporting and post-campaign reports.
• Write copy and compile images and captions for Marketing and Membership materials adhering to the Whitney’s style and voice
• Research, outreach, and management of influencer database
• Support marketing-related events and photo/video shoots and manage the onsite logistics
• Process and track all department invoices for Marketing
• Provide general administrative support to the Marketing and Membership departments as needed
• Provide general event support to the Marketing and Membership departments as needed
• Schedule Marketing department calendar / meetings, as needed
• Assist with Tourism marketing initiatives, as needed
• Maintain and update the Whitney’s monthly exhibition listings as needed (e.g. Artforum)
• With oversite from the Tourism team and Marketing Manager, update the travel sites (e.g. TripAdvisor, Yelp, and Google) with seasonal and exhibition related copy, image copy and images refreshes
• Provide reporting support for Marketing and Membership as needed, inclusive of digital revenue streams, monthly headcount and retention reports
• Respond to inquiries from other departments regarding past marketing plans and attendance statistics
• Take notes and circulate for a variety of key meetings (e.g. division meeting, exhibition implementation meeting, team and production meetings, among others)
• Interviewing and Managing Interns: Review applications, interview and extend offers to intern applicants throughout the year. Train, delegate responsibilities, and provide feedback to interns throughout their time here. Connect with team members to assess needs and projects where they can add value.

Occasional

• Assist on campaign recap reports for Corporate and Marketing at the end of large exhibitions
• Assist with updating onsite signage when necessary, specifically elevator vinyl or the exterior museum hours vinyl
• Serve as a point of contact from the Museum for any email cross promotions

Qualifications and skills

• Bachelor's degree
• 2+ years marketing experience; digital marketing experience preferred; agency experience preferred but not required
• Professional experience with media vendors and overall knowledge of media landscape for traditional and digital tactics
• Familiarity with audience data and ad tech platforms, such as data onboarding tools (e.g., LiveRamp), programmatic buying platforms (e.g., Simpli.fi, The Trade Desk), and paid social ad managers (e.g., Meta Ads Manager).
• Asana, Mailchimp, Raiser’s Edge, Project Center and Microsoft and Apple suite. HTML experience.
• Adobe Photoshop is a plus but not required

Compensation

• $34.29 Hourly
• Medical, Dental, Vision, 403(B) elections
• Generous PTO benefits
• Commuter benefits - parking and mass transit
• Admission to world-renowned museums across the city and nationally
• Pet insurance and discounted membership for Citibike
• This position is covered by UAW Local 2110

About the Whitney

The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney, houses the foremost collection of American art from the twentieth and twenty-first centuries. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of the United States for 86 years. The core of the Whitney’s mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States. Through this mission and a steadfast commitment to artists themselves, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today. Its signature exhibition, the Biennial, is the country's leading survey of the most recent developments in American art.

EEO Statement

The Whitney Museum of American Art is an Equal Opportunity Employer. The Museum does not discriminate because of age, sex, religion, race, color, creed, national origin, alienage or citizenship, disability, marital status, pregnancy, partnership status, caregiver status, veteran status, gender (including gender identity), sexual orientation, genetic information, predisposition, or carrier status, arrest or conviction record to the extent required by applicable law, credit history, domestic violence, sexual violence, or stalking victim status, or any other factor prohibited by law. The Museum hires and promotes individuals solely on the basis of their qualifications for the job to be filled. The Museum encourages all qualified candidates to apply for vacant positions at all levels.