Multiplatform News Editor & Real-Time Content Lead

North Carolina Association of Broadcasters; Asheville (NC); On-site; USD 45,000 - 65,000; Full time

Job summary

Sinclair, Inc. in Asheville, NC, is seeking an Assistant Content Manager to lead planning, coordination, and execution of multiplatform newsroom content, aligning with our gather once, share everywhere strategy.

You will be the central hub for editorial decision‑making to develop, prioritize, and distribute content across broadcast, digital, and social channels. The ideal candidate has strong editorial judgment, proven ability to make quick decisions in high‑pressure situations, and a deep

Qualifications

• Strong editorial judgment and understanding of news values.
• Demonstrated experience with multiplatform content production.
• Proven ability to make quick, effective decisions in high‑pressure and breaking news environments.
• Deep understanding of digital platforms, social media, and audience engagement strategies.
• Experience using analytics tools to guide content decisions.
• Excellent communication and leadership skills, with the ability to coordinate across multiple teams.
• Strong organizational skills and ability to manage multiple priorities simultaneously.

Responsibilities

• Oversee daily content strategy and execution across all platforms, including broadcast, digital, and social.
• Lead multiplatform storytelling by ensuring content is created and adapted intentionally for each platform.
• Serve as the central point of coordination between the assignment desk, producers, reporters, and digital teams.
• Make real‑time editorial decisions on story placement, prioritization, publishing, and distribution.
• Manage and coordinate breaking news coverage across platforms, including alerts, streaming, and on‑air integration.
• Ensure editorial consistency in messaging, tone, and brand voice across all content channels.
• Monitor audience analytics and apply insights to inform editorial decisions and optimize content performance.
• Identify opportunities to extend the life and reach of high‑performing content.
• Coordinate newsroom workflows to reduce duplication of effort and improve operational efficiency.
• Support a continuous publishing model, ensuring timely and consistent content updates.
• Collaborate with newsroom leadership to align content strategy with organizational goals and initiatives.

Skills

Editorial judgment

Multiplatform content

Fast decision making

Digital platforms

Analytics tools

Communication

Leadership

Organization

Job description

Sinclair, Inc. in Asheville, NC, is seeking an Assistant Content Manager to lead planning, coordination, and execution of multiplatform newsroom content, aligning with our gather once, share everywhere strategy.

You will be the central hub for editorial decision‑making to develop, prioritize, and distribute content across broadcast, digital, and social channels. The ideal candidate has strong editorial judgment, proven ability to make quick decisions in high‑pressure situations, and a deep