Content Manager

North Carolina Association of Broadcasters; Asheville (NC); On-site; USD 45,000 - 65,000; Full time

Job summary

Sinclair, Inc. in Asheville, NC, is seeking an Assistant Content Manager to lead planning, coordination, and execution of multiplatform newsroom content, aligning with our gather once, share everywhere strategy.

You will be the central hub for editorial decision‑making to develop, prioritize, and distribute content across broadcast, digital, and social channels. The ideal candidate has strong editorial judgment, proven ability to make quick decisions in high‑pressure situations, and a deep

Qualifications

• Strong editorial judgment and understanding of news values.
• Demonstrated experience with multiplatform content production.
• Proven ability to make quick, effective decisions in high‑pressure and breaking news environments.
• Deep understanding of digital platforms, social media, and audience engagement strategies.
• Experience using analytics tools to guide content decisions.
• Excellent communication and leadership skills, with the ability to coordinate across multiple teams.
• Strong organizational skills and ability to manage multiple priorities simultaneously.

Responsibilities

• Oversee daily content strategy and execution across all platforms, including broadcast, digital, and social.
• Lead multiplatform storytelling by ensuring content is created and adapted intentionally for each platform.
• Serve as the central point of coordination between the assignment desk, producers, reporters, and digital teams.
• Make real‑time editorial decisions on story placement, prioritization, publishing, and distribution.
• Manage and coordinate breaking news coverage across platforms, including alerts, streaming, and on‑air integration.
• Ensure editorial consistency in messaging, tone, and brand voice across all content channels.
• Monitor audience analytics and apply insights to inform editorial decisions and optimize content performance.
• Identify opportunities to extend the life and reach of high‑performing content.
• Coordinate newsroom workflows to reduce duplication of effort and improve operational efficiency.
• Support a continuous publishing model, ensuring timely and consistent content updates.
• Collaborate with newsroom leadership to align content strategy with organizational goals and initiatives.

Skills

Editorial judgment

Multiplatform content

Fast decision making

Digital platforms

Analytics tools

Communication

Leadership

Organization

Job description

Details

WLOS/My40TV in Asheville, NC has an immediate opening for an Assistant Content Manager. The Assistant Content Manager leads the planning, coordination, and execution of multiplatform newsroom content, aligning with Sinclair’s “gather once, share everywhere” strategy. This role serves as a central hub for editorial decision‑making, ensuring content is developed, prioritized, and distributed effectively across all platforms.

Vacancy Type

Full Time

Date Posted

8/28/2026

Closing Date

10/27/2026

State

North Carolina

Requirements

The Assistant Content Manager plays a critical role in breaking down newsroom silos, driving real‑time content strategy, and ensuring consistent, high‑quality storytelling that maximizes audience reach and engagement.

Key Responsibilities

• Oversee daily content strategy and execution across all platforms, including broadcast, digital, and social
• Lead multiplatform storytelling by ensuring content is created and adapted intentionally for each platform
• Serve as the central point of coordination between the assignment desk, producers, reporters, and digital teams
• Make real‑time editorial decisions on story placement, prioritization, publishing, and distribution
• Manage and coordinate breaking news coverage across platforms, including alerts, streaming, and on‑air integration
• Ensure editorial consistency in messaging, tone, and brand voice across all content channels
• Monitor audience analytics and apply insights to inform editorial decisions and optimize content performance
• Identify opportunities to extend the life and reach of high‑performing content
• Coordinate newsroom workflows to reduce duplication of effort and improve operational efficiency
• Support a continuous publishing model, ensuring timely and consistent content updates
• Collaborate with newsroom leadership to align content strategy with organizational goals and initiatives

Qualifications

• Strong editorial judgment and understanding of news values
• Demonstrated experience with multiplatform content production
• Proven ability to make quick, effective decisions in high‑pressure and breaking news environments
• Deep understanding of digital platforms, social media, and audience engagement strategies
• Experience using analytics tools to guide content decisions
• Excellent communication and leadership skills, with the ability to coordinate across multiple teams
• Strong organizational skills and ability to manage multiple priorities simultaneously

Preferred Qualifications

• Experience in a leadership or supervisory newsroom role
• Background in integrated or converged newsroom environments

Success in This Role Looks Like

• Seamless coordination of content across all platforms
• Faster, more effective breaking news coverage
• Increased audience engagement and content reach
• Strong editorial consistency and brand alignment
• Improved newsroom efficiency and collaboration

EEO AND INCLUSIVITY

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found atwww.sbgi.net .

About the Team

The life‑blood of our organization is our people. We have a compelling story, a goal‑oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open‑door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.