Multimedia Production Representative 3 - Creative Director - VID 227965

State of New York - General Services, Office of; City of Albany (NY); On-site; USD 101,000 - 127,000; Full time

Job summary

The State of New York's Office of General Services seeks a creative leader to set and communicate direction for multimedia campaigns and visual communications in an on-site Albany role. You will oversee end-to-end creative development, supervise designers and motion artists, and coordinate with internal teams to produce accessible, on-brand assets.

Responsibilities include steering campaigns, refining design systems, reviews for quality and accessibility, and presenting recommendations to senior

Qualifications

• 9 years of experience in media, marketing communications, or related operations.
• Experience leading and mentoring creative teams.
• Ability to translate objectives into clear, engaging creative solutions.
• Experience in public-sector communications preferred.

Responsibilities

• Set and communicate creative direction for campaigns and visual communications.
• Guide concept development through brainstorming, design, and critiques.
• Review and approve concepts for quality, brand consistency, and accessibility.
• Oversee design workflow from intake to final delivery.
• Collaborate with cross-functional teams to deliver cohesive campaigns.

Skills

Creative direction

Campaigns

Visual communications

Supervise graphic designers

Motion artists

Stakeholder management

Design systems

Brand guidance

Tools

Trello

Job description

The State of New York’s Office of General Services is seeking a creative leader to set and communicate direction for multimedia campaigns and visual communications. In this onsite role in Albany, you will oversee end-to-end creative development, review, delivery, and the production workflow, while supervising creative professionals and coordinating with internal teams and stakeholders to produce accessible, on-brand assets.

What you will do

• Set and communicate creative direction for campaigns and visual communications, including digital experiences, social media assets, motion graphics, prints, and other formats
• Guide creative and campaign concept development through brainstorming, design work, and critiques
• Translate strategic objectives and complex information into clear, engaging creative solutions that are compelling and innovative
• Review and approve concepts and final deliverables for quality, accuracy, brand consistency, accessibility, and alignment with project goals
• Present recommendations to stakeholders and senior leadership, incorporate feedback, and maintain creative integrity
• Evolve design systems, templates, brand guidance, and creative standards across channels
• Supervise and coach graphic designers and motion artists by setting performance expectations and supporting professional development
• Assign work based on skills, priorities, deadlines, and capacity, and support a collaborative, accountable, constructive creative culture
• Identify staffing, training, and resource needs and recommend improvements to team structure and capability
• Partner with producers and account or project leads to scope creative requirements, estimate effort, establish timelines, and manage competing priorities
• Oversee the design workflow from intake and concept through review, revisions, approval, and final delivery
• Maintain accurate project status, assignments, and time tracking in the established Trello tool, and contribute to monthly operational dashboards and reporting
• Develop and refine standard operating procedures, creative briefs, review checkpoints, file management, and quality assurance practices
• Monitor production capacity, project risks, vendor dependencies, and deadlines, escalating issues and recommending practical solutions
• Promote fiscally responsible use of staff time, tools, vendors, and other creative resources
• Analyze creative effectiveness using audience engagement, campaign performance, and other relevant metrics to drive continuous improvement
• Ensure creative assets are designed appropriately for websites, mobile experiences, social platforms, digital advertising, and other delivery channels
• Collaborate with digital, content, accessibility, analytics, production, copywriting, strategy, and video teams to deliver cohesive campaigns and services
• Use audience insights, campaign results, user feedback, and emerging industry practices to inform design recommendations
• Coordinate with stakeholders and agency partners to clarify goals, obtain approvals, and manage expectations
• Analyze brand tracking, market trends, consumer needs, and the competitive landscape
• Conduct brainstorming sessions that maintain strategic thinking and produce innovative, actionable initiatives
• Perform a full range of supervisory duties

Salary and location

• Location: Albany, NY 12223 (onsite)
• Salary: USD 100,671 - 126,875 per year

Minimum experience

• 9 years of experience in one or more assignment areas with a national network, local network television affiliate, cable news, commercial media production facility, marketing communications agency, or related operation

Acceptable experience areas (choose A, B, C, or D)

• A: Engineering or newsroom technology specialist, master control operator, media ingest operator, and/or media data center operator; OR
• B: Production planner, production assistant, traffic coordinator, assistant account executive, or assignment editor; OR
• C: News videographer, studio camera operator, art director, copywriter, graphic designer, video editor, producer, or web designer; OR
• D: Broadcast engineer, uplink engineer, maintenance engineer, or broadcast systems integration

Additional eligibility notes

• Substitution: College study in a related field may be substituted for up to four years of experience with 30 credit hours equaling one year of experience
• Resumes must include month and year for start and end dates for work experience
• If any experience is less than full time, indicate the average number of hours worked per week

Relevant tools

• Trello

Preferred qualifications

• Leading, supervising, and mentoring teams of graphic designers, motion graphics artists, and other creative professionals, including feedback, evaluating performance, and supporting professional development
• Setting creative direction with oversight for integrated marketing, video, and communications campaigns
• Experience with industry standard creative software, along with project management and workflow tracking tools
• Managing multiple concurrent projects, establishing priorities, allocating resources, and ensuring high-quality deliverables within established timelines and budgets
• Strong written and verbal communication, presentation, stakeholder management, decision-making, and prioritization skills
• Experience in public-sector communications, multidisciplinary teams, and data-informed creative evaluation

Telecommuting note: Telecommuting requires employees to apply and obtain approval through management under the agency’s Telecommuting Program Guidelines.