Multimedia Production Representative 3 - Creative Director - VID 227965

NYS Office of General Services; City of Albany (NY); On-site; USD 100,000 - 180,000; Full time

Job summary

The NYS Office of General Services is seeking a senior Creative Director to set and communicate direction for campaigns, digital experiences, and visual communications. You will guide creative teams, review deliverables for brand alignment, and collaborate with stakeholders to ensure outcomes meet objectives.

Responsibilities include supervising designers and motion artists, coordinating schedules, and driving design systems across channels.

Qualifications

• Nine years of experience in national network, local network television affiliate, cable news, or related operation.
• Experience leading and mentoring teams of graphic design and motion professionals.
• Strong communication, stakeholder management and project coordination skills.

Responsibilities

• Set and communicate creative direction for campaigns and visual communications across channels.
• Review concepts and final deliverables for quality, brand consistency, accessibility and goals.
• Present concepts to stakeholders and senior leadership and incorporate feedback.
• Oversee design workflow from intake through final delivery and reporting.

Job description

• Set and communicate creative direction for campaigns, digital experiences, social media assets, motion graphics, prints and other visual communications
• Guide creative, campaign and concept development, brainstorming, design and critiques;
• Turn strategic objectives and complex information into clear, engaging creative solutions that are compelling and innovative
• Review and approve concepts and final creative deliverables for quality, accuracy, brand consistency, accessibility and alignment with project goals
• Present creative concepts and recommendations to stakeholders and senior leadership; incorporate feedback while maintaining creative integrity
• Evolve design systems, templates, brand guidance and creative standards across channels
• Supervise and coach graphic designs and motion artists; set performance expectations and support professional development
• Assign work based on skills, priorities, deadlines and capacity; foster collaboration, accountability, constructive feedback and a supportive creative culture
• Identify staffing, training and resource needs and recommend improvements to team structure and capability
• Partner with producers and account/project leads to scope creative requirements, estimate effort, establish timelines and manage competing priorities
• Oversee the design workflow from intake and concept, through review, revisions, approval and final delivery
• Maintain accurate project status, assignments and time tracking in established Trello tool; contribute to monthly operational dashboards and reporting
• Develop and refine standard operating procedures, creative briefs, review checkpoints, file management and quality assurance practices
• Monitor production capacity, project risks, vendor dependencies and deadlines; escalte issues and recommend practical solutions
• Promote fiscally responsible use of staff time, tools, vendors and other creative resources
• Analyze creative effectiveness through audience engagement, campaign performance and other relevant metrics to inform continuous improvement
• Ensure creative assets are designed appropriately for websites, mobile experiences, social platforms, digital advertising and other delivery channels
• Collaborate with digital, content, accessibility, analytics, production, copywriting, strategy and video teams to deliver cohesive campaigns and services
• User audience insights, campaign results, user feedback and emerging industry practices to inform design recommendations and continuous improvement
• Coordinate with stakeholders and agency partners to clarify goals, obtain approvals and manage expectations
• Analyze brand tracking, market trends, consumer needs and the competitive landscape
• Conduct brainstorming sessions with the creative team, maintaining strategic thinking to develop innovative and actionable initiatives
• Perform a full range of supervisory duties.

Duties Description

• Set and communicate creative direction for campaigns, digital experiences, social media assets, motion graphics, prints and other visual communications
• Guide creative, campaign and concept development, brainstorming, design and critiques;
• Turn strategic objectives and complex information into clear, engaging creative solutions that are compelling and innovative
• Review and approve concepts and final creative deliverables for quality, accuracy, brand consistency, accessibility and alignment with project goals
• Present creative concepts and recommendations to stakeholders and senior leadership; incorporate feedback while maintaining creative integrity
• Evolve design systems, templates, brand guidance and creative standards across channels
• Supervise and coach graphic designs and motion artists; set performance expectations and support professional development
• Assign work based on skills, priorities, deadlines and capacity; foster collaboration, accountability, constructive feedback and a supportive creative culture
• Identify staffing, training and resource needs and recommend improvements to team structure and capability
• Partner with producers and account/project leads to scope creative requirements, estimate effort, establish timelines and manage competing priorities
• Oversee the design workflow from intake and concept, through review, revisions, approval and final delivery
• Maintain accurate project status, assignments and time tracking in established Trello tool; contribute to monthly operational dashboards and reporting
• Develop and refine standard operating procedures, creative briefs, review checkpoints, file management and quality assurance practices
• Monitor production capacity, project risks, vendor dependencies and deadlines; escalte issues and recommend practical solutions
• Promote fiscally responsible use of staff time, tools, vendors and other creative resources
• Analyze creative effectiveness through audience engagement, campaign performance and other relevant metrics to inform continuous improvement
• Ensure creative assets are designed appropriately for websites, mobile experiences, social platforms, digital advertising and other delivery channels
• Collaborate with digital, content, accessibility, analytics, production, copywriting, strategy and video teams to deliver cohesive campaigns and services
• User audience insights, campaign results, user feedback and emerging industry practices to inform design recommendations and continuous improvement
• Coordinate with stakeholders and agency partners to clarify goals, obtain approvals and manage expectations
• Analyze brand tracking, market trends, consumer needs and the competitive landscape
• Conduct brainstorming sessions with the creative team, maintaining strategic thinking to develop innovative and actionable initiatives
• Perform a full range of supervisory duties.

This position may require routine evening and weekend work, as well as some travel on occasion.

Minimum Qualifications

Nine years of experience* in one or more of the following assignment areas with a national network, local network television affiliate, cable news, commercial media production facility, marketing communications agency or related operation.

• Engineering or newsroom technology specialist, master control operator, media ingest operator, and/or media data center operator; OR
• Production planner, production assistant, traffic coordinator, assistant account executive, or assignment editor; OR
• News videographer, studio camera operator, art director, copywriter, graphic designer, video editor, producer, or web designer; OR
• Broadcast engineer, uplink engineer, maintenance engineer, or broadcast systems integration
• Substitution: College study in a related field may be substituted for up to four years of experience with 30 credit hours equaling one year of experience.

Preferred Qualifications

• Leading, supervising and mentoring teams of graphic designs, motion graphics artists and other creative professionals, including providing feedback, evaluating performance and supporting professional development
• Setting creative direction and providing oversight for integrated marketing, video and communications campaigns
• Experience with industry standard creative software, as well as project management and workflow tracking tools
• Managing multiple concurrent projects, establish priorities, allocating resources and ensuring high-quality deliverables are completed within established timelines and budgets
• Strong written and verbal communication, presentation, stakeholder management, decision-making and prioritization skills
• Experience in public-sector communications, multidisciplinary teams and data-informed creative evaluation

NOTE: IN ORDER TO AWARD THE PROPER CREDIT FOR WORK EXPERIENCE, RESUMES MUST INCLUDE MONTH AND YEAR FOR START AND END DATES. IF ANY OF THIS EXPERIENCE IS LESS THAN FULL TIME YOU MUST INDICATE THE AVERAGE NUMBER OF HOURS WORKED PER WEEK.

Additional Comments

The Office of General Services (OGS) is an equal opportunity employer, and we recognize that diversity in our workforce is critical to fulfilling our mission. We encourage applicants from all communities to apply.

For a full version of OGS's EEO/AA statement and benefits joining Team #OneOGS, please visit http://www.ogs.ny.gov/employment.

NOTE ON TELECOMMUTING: Employees are required to apply and obtain approval through management to telecommute according to the agency's Telecommuting Program Guidelines.