Multimedia Producer (Video & Graphic Design)

Building Service 32BJ Benefit Funds; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Building Services 32BJ Benefit Funds seeks a Multimedia Producer to craft short-form videos, digital and print content that advance health fund priorities and deepen members’ understanding of their benefits. The role manages projects from concept through production with hands-on storytelling, graphics, social videos, and printed materials to support members and their families.

A bachelor’s degree in film, multimedia, marketing, or related field and a strong portfolio are required, with fluency

Qualifications

• 3–5 years of experience in videography, multimedia content creation, graphic design, or related disciplines.
• Portfolio demonstrating video production and graphic design work.
• Experience in public health, healthcare, labor unions, or nonprofit organizations.
• Experience translating business needs into creative deliverables for internal stakeholders.
• Strong understanding of social-first video, audience behavior, and visual storytelling.
• Excellent design skills and ability to translate complex information into clear visual communications.
• Experience optimizing visual content based on engagement metrics.
• Ability to manage multiple, simultaneous projects and adapt to changing priorities.
• Commitment to producing content that supports health, wellness, and member education.
• Proficiency in Adobe Creative Suite, Canva, Microsoft Office, and PowerPoint.

Responsibilities

• Conceive, produce, shoot, and edit short-form videos to improve health literacy and awareness of benefits.
• Develop scripts and storyboards tailored to audience and channel goals.
• Manage production from pre- to post-production within governance guidelines, securing releases and approvals.
• Contribute to branding guidelines and design social graphics, infographics, and templates.
• Create social-first video content, educational videos, tutorials, interviews, and event coverage.
• Design health-benefit postcards, flyers, and printed materials for members and audiences.
• Monitor engagement against targets and optimize campaigns accordingly.
• Photograph and document members, staff, partners, and events as needed.
• Coordinate multiple projects, maintain schedules, and report status and risks to stakeholders.
• Collaborate across departments and coordinate with vendors and external partners.
• Provide additional support as directed by leadership.

Skills

Videography

Graphic design

Storytelling

Social video

Adobe Creative Suite

Education

Bachelor's degree in Film/Multimedia/Marketing

Tools

PowerPoint

Canva

Job description

About Us

Building Services 32BJ Benefit Funds (“the Funds”) is the umbrella organization responsible for administering Health, Pension, Retirement Savings, Training, and Legal Services benefits to over 185,000 SEIU 32BJ members. Our mission is to make significant contributions to the lives of our members by providing high quality benefits and services. Through our commitment, we embody five core values: Flexibility, Initiative, Respect, Sustainability, and Teamwork (FIRST). By following our core values, employees are open to different and new ways of doing things, take active steps to improve the organization, create an environment of trust and respect, approach their work with the intent of a positive outcome, and work collaboratively with colleagues.

The Funds oversees and manages $11 billion of dollars in assets, which are made up of many, varied and complex funds. The dollars come from a number of sources, including the property owners who pay into the funds on behalf of their employees, and as such, requires those who oversee and manage the money to be highly skilled financial management people.

32BJ Benefit Funds will continue to drive innovation, equity, and technology insights to further help the lives of our hard-working members and their families. We use cutting edge technology such as: M365, Dynamics 365 CRM, Dynamics 365 F&O, Azure, AWS, SQL, Snowflake, QlikView, and more.

Please take a moment to watch our video to learn more about our culture and contributions to our members: youtu.be/hYNdMGLn19A

Job Code

G2026HF

Department Name

Health Fund

Reports To

Manager, Marketing & Communications

FLSA Status

Exempt

Union Code

N/A

Management

No

Job Summary

Under the direction of the Manager, Marketing & Communications, the Multimedia Producer is responsible for creating compelling short-form videos, digital, and print content that advances the Health Funds' priorities and strengthens members' understanding of their health benefits. This hands-on creative role manages projects from concept development to production using visual storytelling, graphics, social videos, print, and other multimedia areas to support our members’ health and awareness of their benefits. This is an exciting opportunity to build a diverse portfolio of creative work while making a significant, demonstrable impact on our visual communications and advance the Health Fund’s priorities and work on behalf of 32BJ members and their families.

Essential Duties and Responsibilities

• Conceive, produce, shoot, and edit short-form videos that strengthen members’ health literacy, understanding of their benefits, and awareness of the Health Funds' programs and services
• Develop each video’s script, storyboard concept to suit the audience, the message, production plan, and the delivery channel based on the department's goals
• Manage pre-production through post-production details while adhering to established governance for Health Fund communications, including obtaining necessary releases and approvals, scheduling, shooting, editing, packaging, and final delivery
• Contribute visual communications expertise and recommendations to refine the Health Fund’s visual brand guidelines and design social graphics, infographics, brand templates, and other visual assets to grow and maintain the Health Fund’s visual brand library
• Produce social-first video content, educational videos, tutorials, interviews, event coverage, and other video formats for digital and internal communications channels
• Conceptualize and design health-benefit and campaign-specific postcards, flyers, and other printed materials for 32BJ members and other audiences
• Monitor and measure engagement against target metrics and optimize campaigns to improve their performance
• Photograph and record 32BJ members, Benefit Funds and Union staff, external partners, and events, as needed
• Manage multiple creative projects simultaneously, maintain production schedules, and communicate project status, risks, and resource needs to appropriate stakeholders
• Collaborate effectively with colleagues across the Health Fund and other departments and represent 32BJ Health Fund responsibly when coordinating with vendors and external partners
• Provide other related duties and additional support as directed by senior leadership and management

Qualifications (Competencies)

• 3-5 years of experience in videography, multimedia content creation, graphic design, or a related combination of disciplines
• Able to provide a professional portfolio demonstrating video production and graphic design work
• Prior experience working in public health, healthcare, labor unions and/or nonprofit organizations
• Experience supporting internal stakeholders and translating business needs into creative deliverables
• Strong understanding of social-first video, audience behavior, visual storytelling, and the creative elements that support viewer engagement
• Excellent design skills and experience in translating complex information into clear and powerful visual communications that capture audiences’ interest, increase their awareness, and deepen their understanding
• Experience with optimizing visual content in response to audience engagement and other performance metrics
• Demonstrated ability to manage multiple, simultaneous projects and adapt to changes in direction or prioritization in response to business demands
• Commitment to producing content that supports health, wellness, and member education
• Proficiency in Adobe Creative Suite, Canva, Microsoft Office, and PowerPoint

Soft Skills (Interpersonal Skills)

• Excellent written, verbal, and interpersonal communication skills
• Strong collaboration skills, with the ability to work independently and as part of a small team
• Strong organizational, time management, and project coordination skills
• Creative problem-solving skills and attention to detail
• Commitment to the 32BJ Health Fund’s mission to improve the lives of hard-working people by providing sustained access to affordable, high-quality healthcare

Education

Bachelor’s degree in Film, Multimedia Journalism, Marketing, or a related field; or an equivalent combination of education and relevant experience

Language Skills

Speak, read, write, and understand English required; Fluency in Spanish preferred

Reasoning Ability

High

Certificates, Licenses, Registrations

Adobe Certified Professional or similar design or visual communication certification preferred

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals to perform the essential functions.

• Over 2/3 of the time: Sitting, Using Hands and Fingers, Operating a Computer and Audiovisual Equipment, Talking, Hearing, and viewing Computer Screens
• 1/3 to 2/3 of the time: Standing, Walking, Reaching, Bending, and Carrying or Setting Up photography, video, lighting, or related production Equipment
• Under 1/3 of the time: Stooping, Kneeling, Crouching, Climbing, or Balancing while Setting up Equipment or Supporting onsite productions and events
• May occasionally be required to Transport and Position cameras, tripods, lighting, and other Audiovisual Equipment

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• 1/3 to 2/3 of the time: Work near moving or mechanical parts, exposure to radiation, moderate noise.