MULTIMEDIA JOURNALIST - WEAU (LA CROSSE BUREAU)

Gray Media; Eau Claire (WI); On-site; USD 42,000 - 64,000; Full time

Job summary

WEAU-TV/Gray Media seeks a dynamic Multimedia Journalist in the La Crosse Bureau. You will work independently to generate daily story ideas and own coverage for the La Crosse area, producing accurate reporting for broadcasts and digital platforms.

You’ll shoot, edit, and write scripts in AP style, conduct live reporting, and build strong community relationships with public safety, government, and business leaders.

Qualifications

• Bachelor’s degree in journalism, communications, or related field (or equivalent experience).
• Strong writing, shooting, and editing skills.
• Proven ability to work independently, meet deadlines, and make editorial decisions.
• Comfortable with live reporting and on-camera presentation.

Responsibilities

• Enterprise, pitch, and develop original story ideas for La Crosse area.
• Report, shoot and edit videos for daily newscasts and digital platforms.
• Write clear, accurate AP-style scripts for broadcast and web.
• Perform as a strong live reporter for breaking news and planned coverage.
• Cultivate community contacts in safety, government, schools, health care, and business.
• Monitor online and offline conversations to generate story ideas.

Skills

Strong writing

Live reporting

Editorial judgment

Shot and edit videos

Editing software proficiency

Valid driver’s license

Education

Bachelor’s degree in journalism/communications/related field

Tools

Editing software

Job description

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WEAU

WEAU 13 News serves western Wisconsin with a mission of keeping communities safe and informed. The La Crosse Bureau plays a key role in covering the Coulee Region and surrounding communities, delivering strong local journalism across broadcast, digital, and social platforms.

Job Summary/Description

WEAU is hiring a dynamic, deadline-driven Multimedia Journalist based in our La Crosse Bureau. This position is for a journalist who can operate independently, generate daily story ideas, and build the relationships needed to own coverage in the La Crosse area. You’ll produce accurate, viewer-focused reporting for our newscasts and digital platforms, with an emphasis on trust, transparency, and fairness.

Duties/Responsibilities

• Enterprise, pitch, and develop original story ideas focused on the La Crosse area and aligned with WEAU editorial priorities.
• Report, shoot and edit videos for daily newscasts, digital platforms, and social media.
• Write clear, accurate, engaging scripts for broadcast and digital in AP style.
• Perform as a strong live reporter for breaking news and planned coverage.
• Cultivate and maintain community contacts, including public safety, local government, schools, health care, and business leaders.
• Track community conversation and emerging issues (online and offline) to generate story ideas and stay ahead of competitors.
• Conduct interviews, verify information, and follow ethical newsgathering and newsroom standards.
• Publish stories, video, and updates to the website and social platforms with audience-first framing.
• Collaborate with newsroom leaders and producers to ensure accuracy, context, and fairness.
• Maintain and operate station equipment, including cameras, lighting, microphones, and editing tools.
• Monitor scanners and respond quickly to breaking news, often working solo in the field.
• Balance breaking news, daily coverage, and longer-term enterprise reporting through strong organization and time management.
• Produce newscasts as needed.

This role requires working in all weather conditions, carrying equipment, driving to assignments, and adapting quickly to breaking news. Evening, weekend, and holiday shifts may be required.

Qualifications/Requirements

• Bachelor’s degree in journalism, communications, or related field (or equivalent experience).
• Strong writing, shooting, and editing skills.
• Proven ability to work independently, make sound editorial decisions, and meet multiple deadlines.
• Comfortable with live reporting and on-camera presentation.
• Strong news judgment and commitment to accuracy, verification, and ethics.
• Proficiency with editing software.
• Valid driver’s license and clean driving record.

WEAU-TV/Gray Media is a drug-free company.

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.