CREATIVE SERVICES MANAGER - WEAU

Gray Media; Eau Claire (WI); On-site; USD 60,000 - 85,000; Full time

Job summary

Gray Media's WEAU-TV in Wisconsin is seeking a Creative Services Manager to lead the station's commercial production, marketing, branding, and partnerships. This department head role reports to the General Manager and requires strong time management and presentation skills.

The candidate will help clients strengthen their brand through high‑quality television and digital production, lead a creative team, and drive strategic marketing initiatives while meeting deadlines.

Qualifications

• 3+ years of management experience with strong leadership.
• A 4-year degree or equivalent combination of education and experience.
• Strong writing background and knowledge of lighting and shooting video.

Responsibilities

• Develop and supervise on-air, digital, and outside media for promotion and imaging.
• Work with departments to create and implement strategic marketing plans.
• Prepare and manage department budget.
• Produce media releases as needed; act as liaison with outside media.
• Provide training for Creative Services team and oversee equipment use.
• Meet deadlines and lead a talented, collaborative team.

Skills

Management experience

Writing

Leadership

Time management

Creative mindset

Education

Bachelor's degree or equivalent

Tools

Adobe Creative Suite

Cameras

Video production gear

Blackmagic

Sony

DJI

Canon equipment

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WEAU:

WEAU 13 News broadcasts to 26 counties in western Wisconsin and southeastern Minnesota. We’re an hour drive away from the Minneapolis/St. Paul metro area in a growing community with great schools and health care.

Job Summary / Description:

WEAU is looking for a Creative Services Manager. This creative services team is responsible for commercial production, marketing, branding, and station partnerships for WEAU. This is a department head management position reporting to the General Manager. The candidate will have excellent time management and organizational skills. The CSM will meet with clients, station partners, and community stakeholders and should be comfortable making presentations and recommendations.

The ideal candidate must have a track record of helping clients build their brand and strengthen their commercial messages through quality television and digital production/messaging. If you are a leader who is creative, organized, driven, and want to be part of a talented, winning team, we’d like to hear from you.

Duties / Responsibilities:

• Develop and supervise the execution of all on-air, digital, and outside media related to promotion and imaging of station programming and news
• Utilize research and work with various departments to develop and implement strategic marketing plans to build station awareness
• Prepare and manage department budget
• Periodically produce media releases as necessary; act as station contact with outside media
• Quality control of news, commercial, promotional and public service production and marketing
• Develop immediate and long-range marketing plan for the station. Manage and coordinate all outside media and specialty advertising
• Provide training for members of the Creative Services team. Offer support with Adobe Creative Suite and cameras. Familiar with Blackmagic, Sony, DJI, and Canon equipment
• FAA Part 107 Drone Pilot Certification training
• Meet deadlines

Qualifications / Requirements:

• 3+ years of management experience
• 4-year degree or equivalent combination of education and work-related experience
• Candidate should have a strong writing background as well as a solid knowledge of lighting and a creative eye for shooting video and composing images and promotion campaigns
• Must have a working knowledge of contest rules
• Integrity, creativity, passion, compassion, positive energy, active listener, engaging personality
• Broad-Based knowledge of marketing and related standards, the media environment, and audience consumption trends
• Supervise and provide regular feedback and performance appraisals for direct reports
• Exceptional time management skills, can-do attitude, excellent work ethic
• Proven and effective leadership skills; foster open dialogue, empower others, address conflicts quickly and directly
• Must possess a valid driver's license and a good driving record

WEAU-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.