Multimedia Content Specialist

University of North Carolina at Chapel Hill; Chapel Hill (NC); On-site; USD 48,000 - 52,000; Full time

Job summary

University of North Carolina at Chapel Hill is seeking a Multimedia Content Specialist to tell compelling stories through videos, photos, motion graphics, and short-form content for the university's social media, web, and emerging platforms.

The role reports to the Visuals Team Lead and supports university podcasts and executive communications. A bachelor’s degree is required, and experience creating graphics and videos is a plus.

Qualifications

• Bachelor's degree in a related discipline or an equivalent combination of training and experience.
• Experience creating graphics and videos is a plus.

Responsibilities

• Research, plan, capture, edit, and publish multimedia content that tells engaging stories about the university's people, research, teaching, and impact.
• Create platform-specific content for the university's official digital channels that drives engagement and supports integrated marketing and communications campaigns.
• Make timely editorial decisions and adapt content quickly to real-time events while maintaining the university's brand standards.
• Support university podcasts by recording, editing, creating promotional assets, and developing social media campaigns that extend their audience.
• Produce videos, photography, and digital assets for executive communications that amplify the Chancellor and senior leaders.
• Collaborate with writers, designers, marketers, and strategists, using analytics to evaluate content performance and refine it based on audience insights.
• Contribute multimedia expertise to broader University Communications and Marketing campaigns and special projects as needed.

Skills

Video editing

Photography

Motion graphics

Storytelling

Analytics

Education

Bachelor's degree

Tools

Adobe Creative Suite

Job description

University of North Carolina at Chapel Hill is hiring a Multimedia Content Specialist. The role serves as a key visual storyteller within University Communications and Marketing, creating videos, photography, motion graphics, and short-form content for the university's social media, web, and emerging platforms. The specialist reports to the Visuals Team Lead and also supports university podcasts and executive communications.

Highlights

• Research, plan, capture, edit, and publish multimedia content that tells engaging stories about the university's people, research, teaching, and impact.
• Create platform-specific content for the university's official digital channels that drives engagement and supports integrated marketing and communications campaigns.
• Make timely editorial decisions and adapt content quickly to real-time events while maintaining the university's brand standards.
• Support university podcasts by recording, editing, creating promotional assets, and developing social media campaigns that extend their audience.
• Produce videos, photography, and digital assets for executive communications that amplify the Chancellor and senior leaders.
• Collaborate with writers, designers, marketers, and strategists, using analytics to evaluate content performance and refine it based on audience insights.
• Contribute multimedia expertise to broader University Communications and Marketing campaigns and special projects as needed.
• Requires a bachelor's degree in a related discipline or an equivalent combination of training and experience; experience creating graphics and videos is a plus.
• Pays $48,000 to $52,000 for a permanent full-time position, Monday through Friday from 8:00 AM to 5:00 PM with occasional evening and weekend work.
• Not eligible for H-1B sponsorship.