Multimedia Content Specialist

UNC-Chapel Hill; Chapel Hill (NC); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Exclusive discounts (retail, dining, &

Job summary

UNC-Chapel Hill is seeking a Multimedia Content Specialist to craft compelling digital-first content that advances institutional priorities. You will produce videos, photography, motion graphics and short-form assets optimized for social media, web and emerging platforms.

Working with editors, designers and strategists, you will adapt content for real-time events, support podcasts, and contribute to campaigns while upholding the Carolina brand standards.

Qualifications

• Bachelor’s degree in a related area or equivalent training/experience.
• Experience creating graphics and videos is a plus.

Responsibilities

• Create platform-specific multimedia content for social media, web and podcasts.
• Produce videos, photography, motion graphics and other digital assets.
• Collaborate with writers, designers, marketers and strategists on integrated campaigns.
• Monitor content performance using analytics and adapt content accordingly.

Skills

Graphics experience

Video experience

Education

Bachelor’s degree in a related area

Job description

Public Comm Specialist - Journey

Multimedia Content Specialist

Salary Grade Equivalent NC13 / GN10

Full-time/Part-time Permanent/Time-Limited Full-Time Permanent

This position is not eligible for H-1B sponsorship.

One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.

University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC -Chapel Hill offers full-time employees a comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

University Communications and Marketing protects and advances Carolina’s reputation as the nation’s first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university’s teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Development Marketing, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center.

The Multimedia Content Specialist reports to the Visuals Team Lead and serves as a key visual storyteller for the University, creating compelling, digital-first content that advances institutional priorities and strengthens the Carolina brand. Working collaboratively with colleagues in University Communications and Marketing, this position develops high-impact multimedia content with a social-first mindset, producing videos, photography, motion graphics, short-form content, and other digital assets optimized for social media, web and emerging platforms.

This position researches, plans, captures, edits and publishes multimedia content that tells authentic, engaging stories about the University’s people, research, teaching and impact. The Multimedia Content Specialist is responsible for creating platform-specific content that drives engagement, expands reach and supports integrated marketing and communications campaigns across the University’s official digital channels. The position is expected to make timely editorial decisions, identify emerging storytelling opportunities and adapt content quickly to real-time events and conversations while maintaining the University’s brand standards and reputation.

In addition to producing social-first video and visual content, this position supports the development, production and promotion of University podcasts, including recording, editing, creating promotional assets and developing social media campaigns that extend podcast reach and audience engagement. The Multimedia Content Specialist also provides creative multimedia support for executive communications, producing videos, photography and digital assets that amplify the Chancellor, senior leaders and other institutional priorities across internal and external communications.

The position collaborates closely with writers, designers, marketers and strategists to execute integrated campaigns, evaluate content performance using analytics and continuously refine content based on audience insights and evolving digital best practices. As needed, the Multimedia Content Specialist also supports broader University Communications and Marketing initiatives by contributing multimedia expertise to institutional campaigns and special projects.

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Experience creating graphics and videos is a plus.

Evening work occasionally, Weekend work occasionally

The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.

Required Documents

• Curriculum Vitae / Resume
• Cover Letter
• Other Document

Optional Documents

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

• * Please select the response below that best describes your experience/education for the Public Communications Specialist position.
  • Bachelor's, Master's, or Doctorate in a related field
  • Associate's, Bachelor's, Master's, or Doctorate in an unrelated field and 4 years of related experience
  • Associate's in a related and 2 years of related experience
  • Combination of post-high school education and/or experience in a related field to equal at least 4 years (ex. 1 year towards a related degree and 3 years of related experience)
  • Did not complete high school but have a combination of high school education and related experience to equal 8 years (ex. 1 year of high school and 7 years of related experience)
  • None of the above