Multimedia Account Executive

Cumulus Media; Wilmington (NC); On-site; USD 33,000 - 56,000; Full time

Benefits offered by this job

Commission-based

Insurance

401K match

Paid time off

Job summary

Cumulus Media in Wilmington, NC is seeking a full-time Multimedia Account Executive to craft and execute digital and audio advertising strategies for clients. You will build and maintain a robust pipeline, identify client needs, and present integrated solutions across broadcast and digital channels.

You will engage with prospects, close deals, and expand relationships while navigating a dynamic media landscape. Travel and field meetings are expected as part of the role.

Qualifications

• 1-2 years of sales experience required; with background in broadcast, media or digital advertising sales highly preferred.
• Bachelor's degree in business, marketing or related field preferred, but not required.
• Valid driver's license required. Driving is an essential function of this position because regular travel is required to perform key duties.
• Passion for developing new business relationships in outside sales roles and presenting opportunities to clients.
• Strong understanding of lead generation and the ability to connect with viable prospects.
• Comprehension of sales metrics to maintain a constant pipeline of new business.
• Excellent communication skills.
• Self-motivating and entrepreneurial spirit; positive and collaborative attitude.
• High energy and passion for sales; flexible, creative and curious.
• Digitally savvy - proficient in Microsoft Office, social networking platforms and CRM tools.

Responsibilities

• Excel at prospecting and aggressively seeking new clientele to build a full pipeline of sales prospects.
• Identify client business needs by understanding goals, objectives, processes, and market trends to develop customized advertising solutions.
• Deliver multi-platform, integrated sales presentations (broadcast, digital, events); negotiate and close.
• Design and deliver customized advertising proposals and generate original ideas.
• Gain referral business by providing information and guidance and suggesting opportunities for profit or service improvements.
• Deliver exceptional customer service.
• Sell Cumulus’ digital assets and audience extension products to deliver complete marketing solutions.
• Prepare orders, resolve billing issues, submit reports on sales, pipeline and forecasts.
• Stay aware of competitive landscape and emerging technologies.

Skills

Sales experience

Digital advertising

CRM tools

Microsoft Office

Excellent communication

Self-motivated

Education

Bachelor's degree in business or related field

Tools

CRM tools

Microsoft Office

Social platforms

Job description

Company Overview

CUMULUS | Wilmington, NC local Wilmington stations include: Today’s Hits & Yesterday’s Favorites WGNI 102.7, Cape Fears Country Leader WWQQ 101.3, Coast 97.3 WMNX, WKXS 94.5 The Hawk, and News Talk Sports 980 AM WAAV The Wave.

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 377 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainmentprogramming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reachthrough broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live eventexperiences. For more information visit www.cumulusmedia.com.

Position Overview

Cumulus Media | Wilmington has an immediate opening for a full-time Multimedia Account Executive. Our ideal candidate will develop and implement effective digital and audio strategies for our clients. We offer a unique career opportunity: One where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a Media Sales Professional. You will have the opportunity to use your passion for digital and audio marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services to coincide with our robust radio asset offerings. We hire passionate, driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. The Multimedia Account Executive ensures growth within the digital and radio sales department and retains clients for future campaigns. The Multimedia Account Executive keeps a full pipeline, manages sales activity, and communicates regularly with management.

Key Responsibilities & Qualifications

Key Responsibilities:

• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects
• Able to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
• Creative spark - the ability to design, create and deliver customized advertising proposals / presentations and generate original ideas
• Gain referral business by providing support, information, and guidance, qualitative research and recommending new opportunities for profit and/or service improvements
• Deliver exceptional customer service
• Beyond our broadcast products, must have strong familiarity and become full versed in selling both Cumulus’ station digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis
• Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace

Qualifications:

• 1-2 years of sales experience required; with background in broadcast, media or digital advertising sales highly preferred.
• Bachelor's degree in business, marketing or related field preferred, but not required.
• Valid driver's license required. Driving is an essential function of this position because regular travel is required to perform key job duties, including meeting with clients & prospects, as well as attending business-related events.
• Passion for developing new business relationships in an outside sales role, including preparing and presenting sales opportunities and post-sale successes to clients/potential clients.
• Strong understanding of lead generation and ability to connect with viable prospects.
• Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business.
• Excellent communication skills.
• Self-motivating and entrepreneurial spirit; with a positive and friendly attitude and willingness to collaborate.
• High energy and passion for sales.
• Flexible, creative and curious.
• Digitally savvy - proficient in Microsoft Office suite, social networking platforms and CRM tools highly preferred.

Pay Range

USD $3,000.00 - USD $5,000.00 /Mo.

The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions

What We Offer

• Commission-based organization with uncapped earning potential and guaranteed income in year one of employment
• Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Life insurance, disability insurance, wellness, and an employee referral bonus program

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).